Social Media Specialist

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Position: Social Media Specialist

Location: Delhi Public School, Gaya, Bihar (Accommodation will be provided by the school.)

Job Description:

Delhi Public School Gaya is looking for a creative, proactive, and result-oriented Social Media Marketing Specialist to manage and strengthen the schools digital presence. The candidate will be responsible for developing engaging social media content, managing digital platforms, covering school events and achievements, and implementing social media strategies to increase brand visibility and audience engagement.

Key Responsibilities

Manage and create engaging content for social media platforms including Instagram, Facebook, and LinkedIn.

Plan and execute monthly content calendars aligned with school activities, events, campaigns, and important dates.

Capture and share real-time updates, stories, photos, reels, event highlights, achievements, and announcements.

Develop creative social media campaigns to increase brand awareness, engagement, reach, and follower growth.

Create engaging Reels, Stories, carousels, posts, videos, and other platform-specific content.

Write compelling captions, headlines, and social media copy while maintaining the school's brand voice.

Monitor social media trends, trending audio, hashtags, formats, and competitor activities to identify new content opportunities.

Suggest and implement innovative ideas, contests, polls, quizzes, and interactive campaigns to improve audience engagement.

Manage social media communities by responding to comments, messages, mentions, and queries in a timely and professional manner.

Collaborate with teachers, management, students, and event teams to collect content and ensure timely coverage of school activities.

Coordinate with graphic designers, photographers, and video editors to develop high-quality visual content.

Maintain consistent brand identity, tone, messaging, and visual standards across all social media platforms.

Conduct hashtag and keyword research to improve content discoverability and reach.

Monitor competitor and industry social media activities and identify best practices and emerging trends.

Track key performance metrics such as reach, impressions, engagement, follower growth, website traffic, and conversions.

Prepare weekly/monthly social media performance reports with insights, learnings, and recommendations.

Analyze content performance and optimize the content strategy based on audience engagement and analytics.

Assist in planning and executing paid social media campaigns and boost/promote high-performing content when required.

Coordinate with external agencies, influencers, vendors, or content creators for social media campaigns and collaborations.

Maintain an organized library of social media creatives, photographs, videos, captions, and campaign assets.

Ensure all published content is accurate, timely, appropriate, and aligned with the schools communication guidelines.