Social Media Specialist

1. Personal Account Development (Influencer Growth)

• Develop and execute personal content strategies to grow followers, engagement, and reach organically.
• Manage content schedules, live sessions, and collaborations with brands and other creators.
• Build and strengthen personal positioning, including niche, tone, and communication style.
• Develop content ideas aligned with monetization opportunities, such as product reviews, lifestyle, behind-the-scenes, and tips.
• Build and maintain relationships with brands and agencies for potential collaborations and endorsements.
• Monitor and analyze content performance, insights, KPIs, and account growth.

2. Brand Account Support

• Develop creative content ideas for Etife's TikTok and Instagram accounts.
• Create content concepts involving internal talents and personal creator accounts.
• Coordinate cross-content and co-branding opportunities between personal and brand accounts.
• Monitor social media trends to generate content ideas for both brand and personal accounts.

3. Content Operations

• Develop content scripts and briefs and coordinate with the creative team, including video editors, designers, and talents.
• Manage content production timelines and ensure projects are delivered on schedule.
• Prepare weekly/monthly content performance reports and provide recommendations for improvement.

Qualifications

• 1–2 years of experience in social media, content creation, or influencer management.
• Strong understanding of TikTok and Instagram algorithms and growth strategies.
• Creative, trend-aware, and knowledgeable in social media and digital marketing.
• Strong content ideation and visual storytelling skills.
• Proficient in basic tools such as Canva, CapCut, Notion, Google Sheets, TikTok Analytics, and Meta Business Suite.
• Strong communication and interpersonal skills.
• Experience managing creator accounts, working with creator agencies, or talent management is a plus.