Social Media Specialist

This is an on-site role, based at our Cape Town office. Only candidates with full working rights for this location will be considered.

Who We Are

CV (Christian Vision) is a global organisation that exists to introduce people to Jesus and encourage them to become his true followers. Evangelism is at the heart of all we do at CV, bringing the gospel to people around the world in both physical and digital realms.

If you are passionate about sharing the gospel and motivated by a desire to create meaningful change at scale, CV offers a unique mission-driven opportunity to join a team harnessing innovation and navigating new frontiers within evangelism.

Job Overview

Our exciting 5-year plan focuses on implementing effective modular customer journeys at scale. We are looking for a Social Media Specialist to join our Social Direct team to handle the day-to-day execution of our organic social presence.

As the Social Media Specialist, you will be responsible for the daily management and implementation of organic social media content across platforms. Reporting to the Social Direct Marketing Manager, you will focus on content creation, scheduling, and community moderation to ensure our modular journeys are reaching and engaging diverse religious groups effectively.

A critical function of your role will be to collaborate closely with our Localisation Team to translate their goals into high-performing posts. You will provide the hands-on support needed to upload content, monitor performance metrics, and engage directly with faith communities to help drive CV’s mission forward.

Specific Responsibilities

• Implement and maintain the organic social media strategies tailored for wide ranging markets within the Social Direct initiative.
• Execute campaigns based on strategic frameworks, producing key messaging and content approaches across prioritised social platforms.
• Apply best practices in organic growth and audience engagement to drive daily community building aligned with CV's mission.
• Work directly alongside the Localisation Team to help implement organic social media campaigns and daily posting schedules.
• Manage and distribute resources, playbooks, and content assets to support the Localisation Team in their daily organic social media execution.
• Collaborate with the Localisation Team to adapt global content to local contexts, ensuring brand consistency and missional integrity.
• Produce and publish organic content, ensuring all posts are spiritually relevant, culturally sensitive, and aligned with strategic objectives.
• Support the Localisation Team in creating high-impact, theologically appropriate content that adheres to CV's communication guidelines.
• Monitor performance metrics for organic social media efforts; assist in daily tracking, analysis, and reporting against established KPIs.
• Gather audience feedback and data to provide actionable suggestions for optimising organic tactics and increasing kingdom impact.
• Collaborate within a global organisation across time zones, including occasional out-of-hours availability where required.

General Responsibilities

Fulfil all duties outlined above for this specific role, and as directed below for all team members within CV. This includes, but is not limited to:

• Actively pursue personal, professional, and spiritual growth.
• Contribute positively to our team culture by upholding CV’s values in attitude and action.
• Comply with all CV policies, procedures, and regulatory requirements.
• Maintain confidentiality and demonstrate integrity in all matters.
• Engage fully in staff and team meetings, collaboration, and communication.
• Commit to continuous learning and development as needed for the role.
• Foster respectful, clear, and constructive communication across all interactions.
• A practising Christian in full agreement with the CV Statement of Faith.
• Actively involved in a local church or Christian faith community.
• Committed to living according to biblical values.

Skills, Experience and Education

• Must have 4+ years of proven experience in strategic organic social media marketing, with a strong emphasis on strategy development and execution.
• A qualification in Marketing, Communications, or a related field (or equivalent practical experience) is required.
• Demonstrable success in developing and leading organic social media strategies that grow and engage online communities, ideally including faith-based or religious audiences is required.
• A strong understanding of major social media platforms, their organic algorithms, and best practices for leveraging them for community building and outreach is essential.
• Experience in training, coaching, or enabling teams in social media best practices is highly desirable.
• Excellent content strategy skills, with the ability to guide the creation of compelling, culturally sensitive, and spiritually relevant content is required.
• Must have proficiency with social media management and analytics tools, and the ability to derive strategic insights from data.
• Experience working collaboratively within a multi-layered team structure and supporting various stakeholders will be helpful.
• Strong communication skills and a relational approach to change management and cross-functional collaboration is desired.