Social Media Virtual Assistant

Job Summary:
We're excited to take on a creative and strategic Social Media Marketing VA to hold full ownership of our organic social media presence across Meta platforms and, in due course, LinkedIn. The position goes past posting — you'll build the content plan, turn out and cut the assets, publish and look after engagement, then test and report on what's truly driving results. The right person is a self-starter who can bring a proven playbook to a growing brand and adapt it quickly.

Key Responsibilities:

• Build and hold a rolling 30-day social media content calendar and present it for approval
• Build, schedule, and publish organic content across Instagram and Facebook, broadening to LinkedIn
• Recut long-form video into short-form content such as Reels and Shorts, custom thumbnails included
• Design graphics and cut video assets for social posts
• Look after publishing through cross-posting and scheduling tools
• Keep an eye on comments and direct messages, and set up automated response templates within Meta Business Suite
• Test different content formats, hooks, and audiences to call out what performs best
• Track analytics and report on followers, engagement, and conversion against agreed KPIs
• Back paid social campaigns as ad budget comes in
• Look after social media for more than one brand under the same ownership
• Advise on new content directions and platform expansion opportunities

Mandatory Skills:

• Proven track record looking after organic social media for business accounts, particularly Instagram and Facebook
• Ability to build a content strategy and calendar on your own, not just execute assigned posts
• Short-form video editing skills using CapCut, Premiere, or similar tools
• Graphic design proficiency in Canva, Photoshop, or equivalent, thumbnail creation included
• Working knowledge of Meta Business Suite for scheduling, inbox management, and automated replies
• Familiarity with social media scheduling and cross-posting platforms
• Comfortable reading analytics and reporting performance against KPIs
• Strong written English for captions, copy, and audience engagement
• Dependable, precise, and able to work on your own initiative
• Strong communication skills and a proactive habit of putting ideas forward

Preferred Skills:

• Time spent building and looking after LinkedIn company page content
• Hands-on time with paid Meta campaigns, taking in setup and optimization
• Basic familiarity with GoHighLevel
• Grounding in home services, construction, real estate, or professional services brands
• Time spent looking after social media for several brands at the same time
• Capacity to carry several projects side by side

Why Join Us:
This is a chance to take real ownership of a brand's social presence from an early stage, with the freedom to shape strategy rather than just follow instructions. You'll work directly with a founder who prizes initiative and has a long history of building strong, long-term working relationships. As results come in, there's clear room for the position to grow into paid media and further brands.