Software Engineer - Fresher

Designation Title

Software Engineer - Fresher

About Us

Matrimony.com Ltd is India's largest Wed-tech company and the first pure-play consumer internet business to get listed. Our flagship brand BharatMatrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014).

The company provides both matchmaking and marriage-related services through websites, mobile sites, and mobile apps and is also complemented by 130+ company-owned retail outlets. Its flagship matchmaking services are BharatMatrimony, EliteMatrimony, CommunityMatrimony, Jodii, MeraLUV and LUV.

With strong leadership in matchmaking, the company has been expanding into the highly unorganized $55 billion marriage services Industry with WeddingBazaar and Mandap.com services. The goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for the generations to come.

Role Overview

• Basic understanding of, or strong willingness to learn, Unica Campaign analytics process.
• Awareness of campaign management concepts, with eagerness to learn Unica Campaign flowcharts, workflows, macros.
• Working knowledge of SQL (queries, joins, basic debugging) gained through academics or projects.
• Familiarity with relational databases such as MySQL, DB2, or similar.
• Basic understanding of data segmentation and conditional/logic-based processing concepts.
• Interest in working with large datasets; academic project or internship exposure is a plus.
• Basic awareness of ETL/data-processing concepts (coursework or self-learning acceptable).
• Good analytical and logical reasoning skills.
• Willingness to learn production-support processes and incident-resolution practices.

Key Responsibilities

• Learn to design and assist in developing Unica Campaign flowcharts and campaign workflows.
• Assist in implementing customer segmentation, eligibility, exclusion, and targeting logic under guidance.
• Support configuration and maintenance of campaign templates, strategic segments, offer assignments, and campaign parameters.
• Assist with campaign development, testing, deployment, and post-production validation activities.
• Learn techniques to optimize Unica flowcharts for performance, scalability, and maintainability.

SQL & Database Development:-

• Write and practice SQL queries for customer segmentation, campaign eligibility, targeting, and reporting, with guidance from senior engineers.
• Learn to analyze and improve SQL queries and database operations for campaign processing.
• Assist in troubleshooting database-related issues affecting campaign execution, under mentorship.

Campaign & Offer Management:-

• Support development and maintenance of offer assignment and offer eligibility logic.
• Assist with implementing changes to campaign and offer logic based on business requirements.
• Support validation of campaign outputs against approved business rules and expected customer eligibility.

Testing & Production Support:-

• Participate in unit testing, system testing, integration testing, and UAT support for campaign solutions.
• Learn to maintain monitoring and validation mechanisms to help ensure campaign jobs are completed on time.
• Support backup, recovery, and disaster-recovery activities related to campaign processes, as guided.

Business & Stakeholder Collaboration:-

• Collaborate with Business, Campaign Analytics, Data Science, and Technology teams to understand requirements.
• Learn to communicate technical issues, dependencies, and implementation status effectively.
• Support documentation and knowledge-sharing activities.

Skill & Competencies

• Good problem-solving and analytical skills.
• Ability to grasp business requirements and convert them into technical solutions, with guidance.
• Attention to data accuracy and quality.
• Ability to work independently as well as collaboratively.
• Good communication skills and eagerness to work with stakeholders.
• Strong sense of ownership and accountability for assigned tasks.
• Willingness to learn new technologies and contribute to process transformation.

Education &

Experience

• BE / B.Tech / ME / M.Tech or equivalent qualification
• Freshers and recent graduates are encouraged to apply
• Internship or academic project experience relevant to campaign management is an added advantage but not mandatory.

Added Advantage

• Knowledge of Python scripting and automation.
• Basic understanding of APIs and system integrations.
• Knowledge of data quality, reconciliation, and monitoring frameworks.