Solution Architect, CRM & Digital Marketing - Salesforce

Title: Solution Architect, CRM & Digital Marketing - Salesforce

Industry: Streaming / Entertainment

Location: New York, NY

Duration: 9 months with potential to extend

Responsibilities

• Own the day-to-day health and performance of Salesforce Marketing Cloud (SFMC) campaigns, automations, and customer journeys.
• Architect, build, and deploy automations, triggered journeys, and personalized customer experiences using Journey Builder, Automation Studio, AMPScript, SQL, and SSJS.
• Lead technical project management for CRM, Retention, Product, Data, and Creative initiatives, balancing priorities across multiple concurrent projects.
• Design and maintain scalable data models within SFMC, including Contact Builder, Data Extensions, and Audience Builder.
• Partner with Data Engineering to ensure data integrity, audience management, and seamless data flow.

Requirements

• 5+ years of hands-on experience as a Salesforce Marketing Cloud Solution Architect or senior technical CRM professional.
• Expert knowledge of Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions.
• Strong experience with AMPScript, SQL, and working knowledge of Server-Side JavaScript (SSJS).
• Experience integrating Salesforce Marketing Cloud with external systems using APIs, Marketing Cloud Connect, CDPs, or mobile messaging platforms.
• Strong understanding of data modeling, audience segmentation, and marketing automation architecture.

Skills

• Salesforce Marketing Cloud
• CRM
• Data Integration
• Marketing Automation
• Project Management
• Data Modeling
• Audience Segmentation
• Technical Architecture
• Email Compliance
• Communication Skills

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

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