Solution Product Marketing Manager

Role Description1. Product Strategy & Portfolio Management

• Develop and manage product positioning, value propositions, and key messaging for the company's solution portfolio, ensuring alignment with customer needs and competitive differentiation in the Vietnam market.
• Collaborate with regional and global product teams to understand product roadmaps, enhancements, and strategic directions, and translate them into localized plans that meet Vietnam market requirements.
• Monitor the full product lifecycle by analyzing performance, customer feedback, and market trends. Recommend product improvements or phase-out strategies for underperforming products.

2. Market & Customer Insight Analysis

• Conduct market research to identify market trends, customer pain points, competitors, and emerging technology opportunities.
• Translate customer and market insights into solution improvements, sales pitches, and marketing strategies.
• Work closely with industry experts, partners, and sales teams to validate market needs.

3. Go-to-Market (GTM) Planning

• Lead go-to-market strategies for new solution launches, including pricing, channel strategy, sales enablement, and promotional plans.
• Develop business cases and forecast product potential to support investment and resource planning.

4. Sales Enablement & Performance Support

• Provide sales teams with product training, competitive insights, sales kits, demo scenarios, and solution playbooks.
• Work closely with sales leaders to identify sales barriers and develop strategies to overcome them.
• Track solution performance and collaborate with sales teams to improve conversion rates and customer retention.

5. Marketing Campaigns & Demand Generation

• Develop integrated marketing programs to increase awareness, demand, and adoption of solutions.
• Collaborate with the Digital Marketing team on campaigns, webinars, events, and customer workshops to promote solution capabilities.
• Evaluate campaign effectiveness and optimize strategies based on performance metrics.

6. Cross-functional Collaboration

• Work closely with Technical, Pre-sales, Sales, and Operations teams to ensure end-to-end readiness of solution offerings.
• Collaborate with external vendors and partners to support co-marketing initiatives.

Qualifications

• Bachelor's degree in Information Technology, Marketing, or a related field, with a strong understanding of technology-driven solutions.
• Minimum 5 years of experience in Product Marketing, Solution Marketing, IT Solution Sales, or related roles.
• Experience in enterprise software, office solutions, workflow automation, cloud services, or digital transformation solutions is highly preferred.

Skills & Competencies

• Strong understanding of IT technologies, digital solutions, and enterprise workflows.
• Proven ability to translate market insights into actionable business strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Good English communication skills, both written and spoken.