Solutions Marketing Lead

Role & responsibilities

• The core narrative: what Gapblue claims, in what order, and on what evidence. Maintain one positioning document that everything else derives from.
• The asset library: master credentials deck, modular solution decks by domain, one-pagers, case studies and LinkedIn carousel series versioned, current and findable.
• Case studies, end to end, including securing client approval to be named or negotiating the strongest attributable alternative.
• The presentation design system: PowerPoint masters, theme colours, and a chart and diagram library that remains editable without breaking the layout.
• The founder's external voice: ghostwritten LinkedIn posts, conference abstracts, keynote decks and event material, written in his register.
• Reusable narrative components for bids: executive summary patterns, solution descriptions, architecture visuals and credentials pages.

Preferred candidate profile

• Background in ERP Oracle or SAP or experience in a pursuit, bid or creative services team at a large consultancy.
• Gulf market experience and familiarity with how developers, government-linked entities and their procurement functions buy.
• Data storytelling: charts that carry an argument rather than simply display numbers.
• Enough capability in Figma or Illustrator to brief and art-direct a contract designer.
• Experience establishing a marketing function, or a category of it, where none existed before.