Specialist-Ad Operations

Overview

Role- Adops - Specialist

Skills- Amazon DSP, CM360, Ecommerce & Digital marketing

Location- Bangalore

Shift Time- 6:30pm-3:30am

Join us at OGSWe are OGS—Omnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future-ready solutions. We are redefining the global capability center - not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the world’s most ambitious agencies and clients. With over 7,000 talented professionals in India, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey. Let us build this, together!

Location: Bangalore

Responsibilities

About the role

The Ad Operations Specialist is a Subject Matter Expert (SME) responsible for leading complex ecommerce advertising campaigns across retail media platforms. The role drives campaign excellence through deep platform expertise, data-driven optimization, quality assurance, and operational leadership while mentoring Analysts and partnering with Client Services to achieve client business objectives.

Campaign Delivery

• Own the end-to-end execution, optimization, and performance of ecommerce advertising campaigns across Amazon Ads, Amazon DSP, Criteo, Citrus, Walmart Connect, eBay, and other retail media platforms.

• Develop campaign strategies and optimize performance against client KPIs including ROAS, ACOS, CTR, CPC, Conversion Rate, and Sales.

• Identify growth opportunities through audience targeting, keyword optimization, bid strategies, budget pacing, and new platform capabilities.

  Project Leadership

  • Act as the delivery lead for assigned client accounts, ensuring campaigns are delivered on time, within scope, and to quality standards.
  • Coordinate campaign execution across Analysts and cross-functional teams to ensure seamless delivery.
  • Proactively identify delivery risks and implement mitigation plans.

  Subject Matter Expertise & Quality Assurance

  • Serve as the team's SME for retail media platforms, campaign best practices, and optimization strategies.
  • Perform quality reviews of campaign setups, optimizations, reporting, and deliverables to ensure accuracy and compliance with Flywheel standards.
  • Support root cause analysis and recommend process improvements to enhance delivery quality and operational efficiency.

  Reporting & Client Support

  • Deliver timely campaign reporting, performance analysis, and actionable insights.
  • Partner with Client Services and Strategy teams to recommend optimization opportunities and support client reviews.
  • Develop data-driven recommendations that improve campaign performance and business outcomes.

  Capability Development

  • Coach and mentor Analysts on platform capabilities, campaign execution, and best practices.
  • Support onboarding and knowledge-sharing initiatives within the team.
  • Contribute to SOPs, playbooks, training materials, and continuous improvement initiatives.

Qualifications

Must-Have Qualifications & Experience:

This may be the right role for you if you have:

• A full-time graduate degree
• 6-7 years of experience in digital campaign management with relevant 3+ years of experience towards E Commerce
• Expert level knowledge of Amazon Ads, Amazon DSP and Criteo with hands-on experience using other related platforms for large-scale clients
• Able to proficiently describe and optimize towards all possible KPIs and customer journey
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.
• Strong understanding of digital ad & media platforms like Amazon Search,
• Google, Meta etc. with understanding of key metrics & their business implications
• Strong analytical skills and logical reasoning to manage daily deliverables

Excellent written and verbal communication skills