Specialist - Media Plan & Content Creator

About the role

We are seeking a Specialist - Media Plan & Content Creator to lead the development and execution of compelling, strategic, and performance-driven content across all communication channels. This role requires both strategic thinking and hands-on creativity, blending content strategy with execution to support business objectives, brand positioning, and audience engagement.

Key Responsibilities:

1. Content Strategy & Planning

• Develop and execute content strategies aligned with marketing objectives, brand positioning, and business priorities.
• Plan and manage content calendars across digital and offline channels.
• Collaborate with Marketing, Brand, Product, and Creative teams to deliver integrated campaigns.

2. Creative Concept & Brand Communication

• Develop compelling campaign concepts, key messages, unique selling propositions (USPs), and creative big ideas.
• Ensure consistent brand voice, messaging, and storytelling across communication channels.
• Identify creative opportunities to strengthen brand awareness and customer engagement.

3. Content Creation & Execution

• Create, write, and edit engaging content for social media, websites, digital advertising, email campaigns, and offline marketing materials.
• Collaborate with graphic designers, video production teams, and other stakeholders to deliver high-quality content.
• Ensure content quality, accuracy, and consistency with brand guidelines.

4. Market Trends & Customer Insights

• Monitor social media trends, competitor activities, customer feedback, and market developments.
• Translate customer insights and emerging trends into relevant content opportunities.
• Continuously improve content relevance and effectiveness based on audience behavior.

5. Content Performance & Optimization

• Monitor and analyze content performance, including reach, engagement, traffic, and conversion.
• Prepare performance reports with actionable recommendations.
• Optimize content formats, messaging, and distribution approaches based on performance insights.

Qualifications:

• Bachelor's degree in Marketing, Communications, Advertising, Digital Media, or related fields.
• 3–5 years of experience in Content Strategy, Content Creation, Digital Marketing, or Marketing Communications.
• Proven experience in developing content plans, creative concepts, and integrated marketing campaigns.
• Strong copywriting, storytelling, and creative thinking skills.
• Understanding of social media platforms, content trends, and digital marketing performance metrics.
• Familiarity with Meta Business Suite, Google Analytics, TikTok Analytics, or similar analytics tools is an advantage.
• Strong communication, coordination, and project management skills.
• Ability to manage multiple projects and work effectively with cross-functional teams.
• Experience in retail, consumer services, or consumer-facing brands is an advantage.