Specification Sales

Specification Sales Manager

Location

Home-based. South: ideally M4 / M25 corridor or Home Counties.

Package

£55,000 – £65,000 basic depending on experience, plus car allowance or company car, performance bonus and standard company benefits.

Purpose

To open, win and grow specification business with residential housebuilders across the assigned territory. The Specification Manager owns the relationship end to end — from architect and specifier engagement through to housebuilder procurement sign-off — and manages projects through to installation as the on-territory face of the Sonas brand.

What the role involves

• Building and progressing a qualified pipeline of residential housebuilder opportunities across the territory.
• Owning the full specification cycle: range presentation, specification support, samples, value engineering, commercial negotiation, contract sign-off and project execution.
• Developing relationships across the housebuilder decision unit — design and technical, commercial and procurement, and site operations.
• Translating the Sonas range into housebuilder-ready proposals covering standard fit, upgrade options and show-home specification.
• Working with our UK operations team on stock cover, lead times and delivery for live projects, and acting as the customer’s point of accountability.
• Maintaining accurate CRM records, providing reliable pipeline forecasting, and feeding market intelligence back into the commercial team.
• Working alongside the UK field sales team to support merchant-side delivery of specification wins.

What we are looking for

Essential

• At least five years in specification or technical sales with a residential housebuilder customer base — bathroom, kitchen, ceramics, sanitaryware, tiling, flooring or an adjacent category.
• A demonstrable record of winning specification with regional or national housebuilders, evidenced by named accounts, project values and conversion.
• Strong commercial acumen — comfortable with margin, value engineering and contractual negotiation.
• An established relationship network within the housebuilder community in the territory.
• A self-starter, comfortable working autonomously from home with regular travel.
• Clean UK driving licence and the right to work in the UK.

Desirable

• Experience in a manufacturer rather than distributor commercial environment.
• Familiarity with NHBC standards, Approved Document M and current building regulations relevant to bathroom specification.
• Experience selling alongside or through an independent merchant channel.