Sr Analyst, Marketing(直播营销与社群运营)

该职位来源于猎聘 Position Summary The Senior Analyst, Marketing Planning and Strategy plays a pivotal role in driving seller growth and marketplace engagement across Walmart's international e-commerce ecosystem. This position is responsible for the end-to-end planning, execution, and optimization of two core Go-to-Market programs: Livestream marketing and Seller Operations. Working at the intersection of data, content, and commerce, the Senior Analyst develops and implements strategic frameworks that accelerate seller conversion, deepen engagement through live commerce, and continuously improve operational efficiency through technology enabled tools.

Minimum Qualifications Bachelor's degree or above in Marketing, Business Administration, Communications, or a related field.

3+ years of experience in digital marketing, seller operations, e-commerce marketing, or a related function.

Demonstrated experience planning and executing livestream or webinar marketing programs, including content strategy, promotion, and post-event analysis.

Hands-on experience with CRM or SCRM platforms (e.g., WeCom, Salesforce, etc.), including workflow setup and audience segmentation.

Strong data analysis skills; ability to build dashboards, interpret performance metrics, and translate data into actionable strategies.

Proven track record managing vendor or outsourced teams, including KPI design, SOP development, and performance coaching.

Excellent project management skills with the ability to handle multiple workstreams simultaneously in a fast-paced environment.

Professional proficiency in both English and Mandarin Chinese (written and verbal).

Preferred Qualifications Experience in marketplace or platform marketing within a major e-commerce ecosystem (e.g., Walmart, Tmall, JD, TikTok Shop, Amazon).

Familiarity with tech-driven marketing tools, automated campaign management platforms, or chatbot/FAQ automation solutions.

Experience with paid media channels (e.g., display, social, in-app promotion) used for livestream or content preheating.

Knowledge of seller development lifecycle, including prospecting, onboarding, engagement, and retention strategies.

Experience with content production workflows including graphic design coordination, script writing, and creative briefing.

Exposure to live commerce platforms and best practices in interactive content design (e.g., TikTok Live, Taobao Live, WeChat Channels).

Strong storytelling and presentation skills; comfortable presenting insights to senior leadership.

Walmart doesn' t charge any recruitment or similar fee in the recruitment process including but not limited to interview, offering and onboarding.