Sr. Associate - Performance Marketing

Role & responsibilities

Campaign Execution: Launch, manage, and optimize daily on-platform performance marketing campaigns (Search, Display, AMS) to hit ROAS and volume targets.

Data & Auditing: Conduct regular account audits to build and execute monthly and quarterly traffic plans for partner brands.

Agency Coordination: Drive daily executional excellence with the performance marketing agency, ensuring tasks are delivered On-Time, In-Full (OTIF).

Cross-Functional Alignment: Work closely with Media, Brand, and E-commerce teams to sync investments and align execution schedules.

Daily Optimization: Monitor campaign metrics hourly/daily to optimize bids, budgets, and keywords for maximum Share of Voice (SOV).

Process Improvement: Identify bottlenecks in daily operations and implement better workflows to improve team efficiency.

Testing & Initiatives: Execute A/B tests, run platform experiments, and implement new tactical initiatives across brand portfolios.

Reporting: Compile data for weekly, monthly, and quarterly reviews with marketplaces and internal brand teams.

Preferred candidate profile

• Experience: 2 to 5 years of work experience in performance marketing
• Ecommerce knowledge will be an added advantage