Sr. BDR

Position: Sr Business Development Representative

Location: Gurgaon

️ Working Days: 5.5 Days

Experience Required: 2 Years

About The Role - As a Sr. BDR, you will operate at the intersection of business development, data analysis, and growth operations. This role goes beyond traditional BD — you will design and execute scalable outbound engines, build data-backed experiments, optimize funnels, and drive high-quality top-of-funnel conversations.

If you enjoy working with data, running experiments, refining ICPs, creating multi-step outreach journeys, and building repeatable demand-generation systems — you’ll thrive here.

This is a high-ownership, high-context role with direct visibility into revenue and leadership.

What You’ll Do -

• Lead Generation & ICP Work -
• Define, refine and expand our Ideal Customer Profiles (ICPs) using data and market signals.
• Build high-quality target lists using tools like Apollo, LinkedIn, Clearbit, and internal datasets.
• Run deep research on companies & decision-makers to personalize outreach.
• Outbound Growth & Campaigns
• Plan and execute multi-channel outreach campaigns — Email, LinkedIn, Calls, Twitter, communities.
• Write high-conversion cold emails backed by research, insights, and user motivations.
• Create scalable playbooks for outbound, including templates, cadences, and workflows.
• Growth Experiments & Funnel Optimization
• Identify drop-offs in the outbound → meeting → pipeline → revenue funnels.
• Run A/B tests across messaging, ICP segments, channels, and call scripts.
• Build dashboards to track conversion metrics, reply rates, meeting rates, and efficiency.
• Sales Support & Revenue Ops
• Join demos, take notes, and ensure clean handoff between top-of-funnel and closers.
• Maintain tight CRM hygiene and track experiments/document learnings.
• Work with product, success, and marketing to surface insights from customer conversations.
• Demand Generation Projects
• Build small-scale growth experiments (micro-landing pages, forms, workflows, sequences).
• Identify opportunities to automate repetitive tasks through Zapier, spreadsheets, HubSpot workflows.
• Support partnerships, ecosystem plays, community-led growth, and referral loops.

What We Want -

• 2+ years of experience in lead generation, demand generation, growth operations, or business development.
• Strong analytical mindset — you think in funnels, data, experiments, and conversion metrics.
• Hands-on experience with tools like HubSpot, Apollo, LinkedIn Sales Navigator, Google Sheets, Notion, Zapier.
• Strong communication skills — clear writing, structured thinking, crisp articulation.
• Ability to run deep research and craft highly personalized outreach.
• Comfortable working in a fast-paced, zero-hand-holding startup environment.
• Passion for B2B SaaS, GTM, and building scalable systems. Bonus:
• Experience in non-paid demand generation (outbound, partnerships, community).
• Experience building dashboards, running A/B tests, or managing outreach workflows.

Perks And Benefits

• Skin-in-the game - Own a real piece of what you help build with equity grant
• Consolidated Health Insurance - For you and your dependents
• Company-Provided MacBooks - Great tools, always
• Relocation Assistance - Support to help you settle smoothly in your new city