Sr Brand Manager

Senior Brand Manager – Brand & Product Marketing

Location: Mumbai
Experience: 10 + years
Role Type: Individual Contributor

About the Organisation

Our client is a leading Indian automotive and manufacturing organisation with a significant global presence, offering specialised products across multiple mobility and industrial applications.

With a well-established international distribution network and a strong presence across both mature and emerging markets, the organisation is currently expanding its portfolio and strengthening its presence in newer mobility segments.

The Opportunity

We are looking for an experienced Brand Marketing professional to lead key brand and marketing initiatives for the organisation’s India business.

This is a high-ownership role encompassing brand strategy, positioning, go-to-market initiatives, ATL & BTL, channel marketing, product communication, market intelligence and demand generation.

Key Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Build differentiated brand positioning across target customer segments.
• Drive brand equity, visibility and consistent communication across channels.
• Lead ATL, BTL, channel and trade marketing initiatives.
• Develop product communication, sales tools, brochures and other marketing collateral.
• Track consumer/customer trends, competitive activity, pricing and portfolio opportunities.
• Develop marketing programmes supporting demand generation, customer acquisition and business growth.
• Drive promotional campaigns, loyalty programmes and customer engagement initiatives.
• Work closely with Sales, Product Management, R&D, Supply Chain, Finance and Corporate Communications to ensure strong execution.

What We Are Looking For

• 8–10 years of relevant marketing experience
• Strong experience in brand management, product marketing and GTM strategy
• Exposure to brands operating through dealer/channel-led and/or rural markets would be highly relevant
• Strong commercial orientation and understanding of P&L/business objectives
• Ability to work effectively across multiple functions and stakeholders
• Postgraduate Degree/Diploma in Marketing, Advertising or Communication
• Experience in automotive, mobility, industrial products, agri/rural-facing or other related categories would be preferred

Why Consider This Opportunity?

An opportunity to own a significant brand portfolio within an established Indian organisation with a strong international footprint, while working closely with senior leadership and playing an important role in the next phase of its India growth.