Sr Campaign Developer

Job Summary

A Senior Campaign Developer is responsible for development, implementation, and execution of personalized marketing campaigns. Ability to work on campaign optimizations, analysis, workflow, journeys and act as consultant for the tool technologies and marketing automation solutions. Senior Campaign Developer with a proven track record in designing, developing, QA, and configuring Marketing Technology (AJO). Skilled in using advanced technical skills to construct sophisticated ETL processes, enhance product functionality, and implement large-scale, real-time delivery of dynamic content communications. The Senior, Campaign Developer (AJO, ACC, AEP) role within the Marketing Platform team is pivotal in driving client value through the implementation of marketing platforms for executing campaigns. This position focuses on streamlining campaign launches, optimizing audience selection, and enhancing performance to deliver high-quality, targeted campaigns that meet client objectives and drive ROI.

Responsibilities

• Successfully lead, implement the design and development of marketing automation campaigns.
• Implement tracking and analytics solutions to measure the effectiveness of marketing campaigns and customer engagement.
• Collaborate with marketing partners to gather requirements and translate business needs into technical solutions.
• Design and implement complex marketing campaigns via various digital channels.
• Conduct code reviews and ensure alignment to procedures and coding standards.
• Configure and optimize dynamic content personalization, data manipulation, and integration with external systems.
• Implement audience segmentation strategies based on customer demographics, behaviors, and engagement metrics to improve marketing effectiveness.
• Develop custom reporting and dashboards within tool and integrated analytics platforms.
• Stay informed about industry trends, best practices, and emerging technologies in marketing automation and digital marketing, and share knowledge with the team through training sessions, workshops, and documentation.
• Proactively find opportunities for process improvements and driving initiatives to increase operational efficiency and campaign effectiveness.
• Mentor junior developers and provide guidance on tool development guidelines and methodologies.
• Troubleshoot and resolve technical issues related to tool configuration, data integration, and campaign execution.

Qualifications

• 4-year college degree in a technical field or equivalent
• Adobe Campaign related certification is must

Required Technical Skills

• Experience in technology integrations with Marketing technologies (AJO, ACC, AEP)
• 1 year minimum of experience with AJO platform and more than 4 years working on Campaign implementations or manage project
• Hands on experience on the Adobe Campaign tool is an added advantage
• 3+ years of SQL development experience
• 3+ years of scripting/programming experience (JavaScript preferred)
• 1+ years of experience in cross channel marketing campaign delivery, like Push Notifications, In-App deliveries
• Eager to learn new applications of traditional technologies
• Able to articulate and convey technical concepts to a mixed audience
• Familiarity with enterprise software and project implementation life cycles is a plus
• Knowledge of CRM and/or marketing applications and processes is a plus
• Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.