Sr. Consumer Electronics Brand Designer

Description About Us :

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

About This Role: We’re looking for a Senior Brand Designer who doesn’t just design; they build brands. This role requires deep conceptual thinking, strategic rigor, and the ability to translate identity into full ecosystems. Someone who thrives in a fast-paced, collaborative environment. This role is split between hands-on project execution (70%) working closely with our Design Lead on day-to-day brand and marketing deliverables and guidelines (30%) shaping and evolving visual identity and governance for our premium consumer product lines.

Key Responsibilities: Daily Execution (70%)

• Take ownership of assigned design projects from brief to final delivery.
• Work closely with the Design Lead daily, aligning on direction, feedback, and best practices for asset creation.
• Design high-fidelity launch collateral using precise grid structures and typography.
• Translate complex technology into clean, minimalist visual narratives that adhere to established design principles.
• Execute US marketing touchpoints with consistent visual integrity.

Brand Guidelines (30%)

• Lead conceptual development of holistic brand systems (packaging, web, digital, retail) alongside our Design Lead.
• Establish global brand guidelines and governance systems.

Requirements Qualifications:

• 7+ years of professional experience in brand identity, ideally within consumer tech.
• Expert proficiency in Figma and Adobe Creative Suite.
• Strong typographic discipline and experience working within grid-based systems.
• Comfortable balancing independent ownership with close, collaborative partnership with a design lead.
• Keen eye for photography and art direction.

Portfolio

Please apply with a working portfolio link. Without it, we won't be able to consider your application.

Your Portfolio Should Demonstrate:

• Brand system thinking across multiple touchpoints (packaging, digital, retail).
• Strict typographic discipline.
• Guidelines
• PLEASE PROVIDE LINK TO PORTFOLIO WITH APPLICATION

Benefits Salary Range: $130,000 - $150,000

Benefits:

• Free snacks and drinks.
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc. Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.