Sr. Copy Writer / Copy Supervisor /ACD Copywriter

Role & responsibilities

The role requires strong command over English, the ability to think conceptually, and enough content-writing experience to convert brand objectives into platform-relevant communication.

1. Social Media Content & Digital Copy

• Write social media content, captions, digital copy, and platform-specific communication in English.
• Create content that is sharp, simple, engaging and aligned to brand tone.
• Adapt messaging across formats such as posts, reels, stories, campaign assets and other digital touchpoints.

2. Campaign Ideas & Consumer-Centric Communication

• Conceptualize digital and social-first campaign ideas based on brand objectives.
• Write consumer-centric copy that is clear, relatable and engaging across formats.
• Translate briefs into communication that works for the consumer, the brand and the platform.

3. Platform & Brand Understanding

• Understand platform nuances and shape copy for the way consumers engage on each channel.
• Maintain consistency in brand voice while adapting expression by audience and format.
• Work with brand, design and digital teams to deliver timely, effective communication assets