Sr. Digital Communications Analyst

The City of Raleigh is looking for a part-time Senior Digital Communications Analyst to support our web team, ensuring our most utilized communications tool is serving the residents of our growing city. In this role, you’ll help manage the city’s websites and other communications tools, collaborating closely with communicators across the organization on content development and brand alignment to deliver a user-friendly and engaging website experience.

About You:

You’re a strategic thinker with a knack for building strong relationships and working collaboratively to break down complex ideas and turn them into compelling content. You thrive in a fast-paced role that looks a little different every day and enjoy tackling a challenge. You’ll a skilled project manager capable of leading people and projects with ease. You’re detail-oriented, hard-working and committed to delivering an excellent web experience for all.

About Us:

The City of Raleigh is one of the fastest-growing cities in the country, home to roughly 500,000 residents. Our Communications Department acts as the voice of the city, shaping messaging, guiding the visual brand and connecting the community to the information they need. Our creative team of 30 work together to craft high-quality, clear and engaging communications. Led by a director and two assistant directors, we collaborate closely with communicators in departments across the city to align communications goals and deliver impactful information that resonates with residents. Our web team of four, led by the Web Content Manager, is critical in shaping the city’s digital presence and works hand-in-hand with the design team, public affairs group and communications strategists to achieve our department’s goals.

Duties and Responsibilities

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.

• Creates and implements comprehensive digital communication strategies to effectively communicate the brand's message across digital channels, ensuring alignment with the City's objectives, best practices, and digital accessibility guidelines. Manages digital platforms including website and other digital products by creating content and campaigns, monitoring engagement, and reporting on analytics. Recommends and implements opportunities to enhance communication technologies in alignment with the goals of the project.
• Utilizes analytics tools to track and analyze key performance indicators across digital channels, providing insights to optimize strategies.
• Develops cross-functional collaboration with teams across the department and the city to ensure consistency in messaging and alignment of digital efforts with broader City goals.
• Strategizes content with communicators and web content editors throughout the organization to determine the communications web plan for everyday content, campaigns, and crisis management.

Typical Qualifications

Education and Experience:

Bachelor's Degree in Communications, Marketing, Public Relations, Public Affairs, Public Administration, or related field; 3 to 5 years' experience in public relations, communications, public affairs, graphic design, content management, or related field.

OR

Any equivalent combination of training and/or experience that provides the required knowledge, skills and abilities may be substituted.

Additional Information

Knowledge of:

• Communications and outreach strategies
• Digital platform management
• Content planning, scheduling and execution for various mediums and channels
• Data analysis and reporting
• Industry specific software applications and tools relevant to the position
• Other communication tools including email marketing (GovDelivery), community engagement & surveying (Public Input)
• Modern office practices and procedures including the use of standard office equipment and
• computer applications such as word processing, database, and spreadsheet applications

Skill in:

• Project management
• Planning, preparing, designing and editing communications materials
• Compiling and sorting data and articulating issues and recommendations
• Customer service
• Training and teaching others
• Very basic video editing, graphic design, and photography

Ability to:

• Manage multiple projects with varying deadlines
• Communicate and work cooperatively with employees at all levels, public officials, the public
• and external partners
• Think creatively and provide solid rationale for recommendations

ADA and Other Requirements:

Work Environment and Physical Effort:

Medium: Exerting up to 50 pounds of force occasionally, up to 25 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

Work Environment:

Work is typically performed in an office or similar indoor environment, and occasionally in an outdoor environment, or in a vehicle.

Work Exposures:

Work in this position does not require frequent environmental exposures.

City of Raleigh is an Equal Employment Opportunity (EEO) employer. Accommodations for individuals with disabilities are provided upon request.