Sr. Digital Marketing Executive

About the Role

Mapsrank.in is looking for an experienced and result-oriented Digital Marketing Executive who can take ownership of digital marketing strategy and execution across SEO, PPC/Google Ads, and Social Media Marketing.

The ideal candidate should not only understand digital marketing fundamentals but should also be capable of building strategies, analysing performance, identifying growth opportunities, and driving measurable results.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across SEO, PPC and Social Media.
• Plan and manage SEO strategies including keyword research, on-page, off-page and technical SEO.
• Conduct competitor and market research to identify new growth opportunities.
• Plan, execute and optimise Google Ads/PPC campaigns with a focus on leads, conversions and ROI.
• Monitor important PPC metrics including CTR, CPC, CPL, CPA, conversion rate and ROAS.
• Develop and execute social media strategies across platforms such as Instagram, Facebook and LinkedIn.
• Create monthly content and campaign plans aligned with business objectives.
• Analyse website traffic, rankings, campaign performance and social media metrics.
• Work with content writers, graphic designers and other team members to execute campaigns effectively.
• Use tools such as Google Analytics, Google Search Console, Google Ads, Meta Business Suite and SEO tools for research and performance analysis.
• Prepare weekly/monthly performance reports with actionable insights.
• Stay updated with Google algorithm changes, PPC trends, social media updates and emerging digital marketing practices.
• Identify underperforming campaigns and implement optimisation strategies.
• Take ownership of digital marketing KPIs and continuously work toward improving overall performance.

Requirements

• 4–6 years of hands-on experience in Digital Marketing.
• Strong practical knowledge of SEO, PPC/Google Ads and Social Media Marketing.
• Experience in developing and implementing digital marketing strategies.
• Good understanding of Google Analytics, Google Search Console, Google Ads and Meta Ads/Business Suite.
• Strong analytical and problem-solving skills.
• Ability to understand data and convert insights into marketing actions.
• Good knowledge of keyword research, competitor analysis and SEO reporting.
• Understanding of conversion funnels, lead generation and performance marketing.
• Strong communication and reporting skills.
• Ability to independently manage multiple campaigns and priorities.
• Candidates with agency experience and experience handling multiple clients/projects will be preferred.

What We Offer

• Compensation positioned approximately 20–30% above standard market levels, based on relevant experience and expertise.
• 5 Days Working
• Performance-oriented work environment
• Opportunity to work across multiple digital marketing channels
• Exposure to diverse projects and industries
• Professional growth and learning opportunities
• Opportunity to take ownership of digital marketing strategy and performance

Who Should Apply?

We are looking for someone who goes beyond simply "running campaigns."

If you can understand a business, analyse its competitors, build a digital strategy, execute campaigns and use data to improve results — we would like to hear from you.

Experience Required: 4–6 Years
Job Type: Full-time
Work Location: Zirakpur, Punjab
Working Days: 5 Days a Week

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person