Sr. Digital Marketing Specialist

We are looking for a highly experienced Senior Digital Marketing Specialist who can lead our digital marketing initiatives and deliver measurable business growth. The ideal candidate should have extensive hands-on experience in SEO, Social Media Marketing (SMO), Google Ads, Meta Ads, content strategy, analytics, and AI-powered marketing tools. This role requires someone who understands both traditional digital marketing and the latest AI-driven search landscape, including AI search optimization, generative search, and modern content strategies that improve visibility across search engines and AI assistants.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic rankings.
• Conduct keyword research, competitor analysis, and technical SEO audits.
• Optimize website architecture, page speed, Core Web Vitals, schema markup, and internal linking.
• Build high-quality backlink strategies and improve domain authority.
• Monitor search performance using Google Search Console, Google Analytics, and SEO tools.
• Optimize websites for AI-powered search experiences and answer engines.
• Understand emerging search trends, including AI Overviews and generative search.
• Implement structured data and semantic SEO best practices.
• Develop content strategies that improve discoverability in AI-driven search results.
• Stay updated with AI search algorithms and recommend implementation strategies.
• Plan, execute, and optimize Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube.
• Manage bidding strategies, audience targeting, and conversion tracking.
• Improve Quality Scores, CTR, and ROAS.
• Generate qualified leads while optimizing advertising budgets.
• Create and manage Facebook and Instagram advertising campaigns.
• Develop audience segmentation, retargeting, and lookalike audience strategies.
• Optimize campaigns for lead generation, conversions, and brand awareness.
• Track campaign performance and continuously improve ROI.
• Build and execute social media strategies across major platforms.
• Plan content calendars and coordinate with design and content teams.
• Increase engagement, followers, and brand visibility.
• Monitor social media trends and competitor activities.
• Analyze marketing performance using Google Analytics 4 (GA4), Google Tag Manager, Search Console, and advertising dashboards.
• Prepare weekly and monthly performance reports with actionable insights.
• Measure KPIs including traffic, leads, conversions, CPA, ROAS, and ROI.
• Utilize AI tools for content creation, research, campaign optimization, keyword analysis, and productivity.
• Leverage AI platforms to improve marketing workflows and campaign performance.
• Evaluate and implement new AI solutions that enhance efficiency and results.
• Develop digital marketing strategies aligned with business objectives.
• Collaborate with developers, designers, content writers, and sales teams.
• Mentor junior marketing team members and share best practices.
• Keep up with the latest trends in digital marketing, AI, and search technologies.

Skills And Qualifications

• Strong expertise in SEO (On-page, Off-page, Technical SEO)
• Hands-on experience with Google Ads
• Hands-on experience with Meta Ads (Facebook Instagram)
• Strong knowledge of Social Media Optimization (SMO)
• Experience with Google Analytics 4 (GA4)
• Google Search Console
• Google Tag Manager
• Keyword Research Competitor Analysis
• Link Building Strategies
• Technical SEO Audits
• Content Marketing Strategy
• Conversion Rate Optimization (CRO)
• Lead Generation Campaigns
• Marketing Performance Analysis
• AI-powered marketing tools and workflows
• AI Search Optimization / Generative Search Optimization
• Excellent communication and presentation skills

Qualifications

• Bachelors or Masters degree in Marketing, Digital Marketing, Business Administration, Computer Science, or a related field.
• Google Ads Certifications are an added advantage.
• Meta Blueprint Certification is preferred.
• SEO Certifications are a plus.

Experience Required

• 2-5+ years of proven experience in Digital Marketing.
• Demonstrated success managing SEO, Google Ads, and Meta Ads campaigns.
• Experience working with AI tools and AI-driven marketing workflows.
• Proven track record of increasing website traffic, lead generation, and ROI.

What We Offer

• Competitive Salary
• Performance-Based Incentives
• Career Growth Opportunities
• Exposure to AI Emerging Technologies
• Learning Certification Support
• Collaborative and Innovative Work Environment
• Opportunity to work on diverse international projects

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.