Sr Exe- Performance Marketing (Limeroad)

Role Overview

We are looking for a Senior Executive Performance Marketing who will be responsible for planning, executing, monitoring, and optimizing paid digital marketing campaigns to drive customer acquisition, revenue, and business growth.

The ideal candidate should have strong hands-on experience across performance marketing platforms, a data-driven approach to campaign optimization, and a strong understanding of key metrics such as ROAS, CAC, CPA, CTR, CVR, CPC and ROI.

Key Responsibilities

• Plan and execute performance marketing campaigns across Google Ads, Meta Ads, and other relevant digital platforms.
• Manage campaigns across the complete funnel, including customer acquisition, retargeting, remarketing, and conversion campaigns.
• Monitor campaign performance and optimize budgets, bids, audiences, creatives, placements, and keywords to achieve business objectives.
• Drive improvements in ROAS, CAC, CPA, conversion rate, and overall marketing ROI.
• Conduct regular analysis of campaign and customer data to identify growth opportunities and areas of improvement.
• Work closely with the Creative, Category, Product, CRM and Business teams to develop campaigns aligned with business and category objectives.
• Provide inputs for performance creatives based on campaign insights, customer behavior, and platform trends.
• Conduct A/B testing across audiences, creatives, messaging, landing pages, and campaign structures.
• Track daily and weekly performance and prepare MIS, dashboards, and performance reports for key stakeholders.
• Monitor competitor activities, industry trends, platform updates, and emerging performance marketing opportunities.
• Assist in developing and implementing strategies for customer acquisition, reactivation, and retention.
• Ensure effective utilization of marketing budgets while maintaining target ROI and revenue contribution.
• Work with analytics and technology teams to ensure accurate campaign tracking, attribution, pixels, events, and conversion measurement.

Key Skills & Competencies

• Strong hands-on knowledge of Google Ads and Meta Ads.

• Understanding of Google Analytics / GA4 and digital marketing analytics.

• Strong understanding of performance marketing metrics such as:

• ROAS

• CAC / CPA

• CTR

• CPC

• CPM

• Conversion Rate

• ROI

• LTV

• Experience in campaign planning, optimization, budget management, and reporting.

• Strong analytical and problem-solving skills.

• Ability to interpret data and convert insights into actionable marketing strategies.

• Good understanding of e-commerce customer acquisition and conversion funnels.

• Strong Excel / Google Sheets skills.

• Good communication and stakeholder management skills.

• Ability to work in a fast-paced, target-oriented environment.