Sr. Executive- Lead Generation

Role Overview:

Drive the top of the fee-based sales funnel by actively prospecting, qualifying, and securing high-intent meetings with B2B Training Partners for the Awarding Body. Roughly 85% of this role is dedicated to hardcore B2B demand generationleveraging data scraping tools and lead-gen platforms to build databases, conduct initial requirement gathering, and fix qualified meetings for the reporting manager. The remaining 15% involves maintaining clean CRM data and handling secondary sales MIS reporting.

Key responsibilities:

• Primary Focus: B2B Demand Generation & Pre-Sales (85%)
• Targeted Partner Outreach: Execute relentless B2B lead generation targeting a diverse ecosystem of Training Partners, including:

-Private Vocational & Skill Institutes

-EdTech Platforms

-CSR Implementing Agencies & NGOs

-NSDC / NCVET Accredited Centers

-Corporate Training Academies

-College Skill Centers

• Research & Competitor Analysis: government portals, competitor affiliate directories, and public databases to identify high-potential institutional prospects.
• Pre-Sales Requirement Gathering: Conduct initial discovery calls to filter out unqualified leads. Gather core operational metrics from prospects (e.g., student batch sizes, current awarding body affiliations, budgets) and pitch the Awarding Body's value proposition.
• Meeting Handovers: Secure qualified meetings for the reporting manager (AGM) and ensure a seamless, highly detailed transfer of the discovery context so the manager can focus purely on closing.
• Performance Reporting: Publish routine weekly pipeline and conversion reports to track which lead sources and outreach channels are performing best.
• CRM Data Integrity: Maintain strict hygiene in the CRM by ensuring accurate activity logging, pipeline stage updates, and deduplication of self-sourced leads.

Qualifications & Skills Required:

• Graduate essential; MBA preferred.
• 2-5 years in lead generation, pre-sales, inside sales or sales operations.
• EdTech, skilling, training or B2B services background preferred.
• Clear spoken English and Hindi.

Tool & Tech Mastery (Non-Negotiable):

Utilize advanced lead-generation and data-scraping tech stacks (Apollo.io, LinkedIn Sales Navigator, Lusha, Apify) to build from scratch and enrich target-account databases.