Sr Executive - Marketing

• Support end-to-end product lifecycle management from concept to launch.
• Prepare Product Requirement Documents (PRDs), technical specifications, and feature benchmarking.
• Track product development timelines and ensure timely launches.
• Maintain product documentation, BOMs, certifications, and compliance records.

Market Research & Consumer Insights

• Conduct market research and competitor analysis.
• Monitor industry trends, emerging technologies, and consumer preferences.
• Identify gaps and opportunities within the SDA category.
• Collect and analyze customer feedback to drive product improvements.

Sourcing & Vendor Management

• Coordinate with domestic and international suppliers.
• Evaluate new sourcing opportunities and product innovations.
• Support vendor negotiations on pricing, specifications, and delivery schedules.
• Work with quality teams to ensure product compliance and reliability.

Product Launch & Marketing Support

• Assist in product launch planning and go-to-market activities.
• Develop product positioning, USP communication, and sales tools.
• Coordinate creation of packaging, catalogues, manuals, and digital content.
• Conduct product training for sales and customer service teams.