(Sr.) Innovation Marketing Manager

该职位来源于猎聘 BU事业部：

Greater China 大中华区

Department 部门：OTC Marketing Role Title职位名称: Innovation MM Report to上司职位：OTC Innovation Lead Location驻地： Beijing/Shanghai Role Purpose 职位目标： The role needs lead category innovation strategy which including different brand innovation strategy as well. This role will support OTC Innovation Lead achieve innovation sales target and contribute to overall Greater China innovation growth with strong pipeline for 2-10 years.

Key Accountabilities/Responsibilities 主要工作职责：

• Owner of OTC innovation strategy, innovation pipeline, and line extension strategy (brand and scope TBD)
• Work with R&D to develop idea generation, consumer validation, NPD governance until product readiness for launch
• Owner of innovation gate documents/gate meetings/ways of working set up with brand team Qualifications/Requirements:
• Education: Bachelor’s degree and above in Marketing/Management/Business Administration or related fields
• At least 10+ years of working experience a) Direct experience in Consumer healthcare/OTC or FMCG marketing is preferred b) Leadership experience of medium size team. c) Extensive experience in matrix organization is a plus
• Experience of working with global/regional team with multiple geographies exposure.
• Solid OTC/Consumer healthcare industry NPD experience/networking
• Ideally having experience of both upstream brand development as well as in-market brand activation.
• Brand development experience includes a) consumer insight discovering, Need skillful digesting of different research reports and creative thinking to translate insight into commercial actions. b) brand innovation strategies, c) business case building, d) product mix (proposition/ product/ price/ package)
• Responsible for near long 3-5yr sustainable brand growth.
• Excellent communication skills, both verbal and written.
• Fluent in English writing, verbal, and presentation.
• Good learning agility, with proven record in commercial problem solving and crisis or change management.
• Marketing expertise as well as strong business acumen is fundamental
• Financial planning capability, strong leadership capabilities, and strategical thinking capabilities is strongly preferred