Sr Lead Generation Executive

• Use 27x.ai AI SDR as the primary platform for outbound prospecting and pipeline generation.

• Define ICPs, target industries, territories, and buyer personas.

• Build targeted account and prospect lists using AI-powered research and enrichment.

• Create and launch automated outbound campaigns across relevant channels.

• Develop personalized email and LinkedIn outreach using AI.

• Manage multi-step sequences, follow-ups, and prospect engagement.

• Build campaigns targeting US, UK, EU, and other international markets .

• Develop industry-specific and persona-specific outbound campaigns.

• Test and optimize subject lines, value propositions, CTAs, messaging, and sequences.

• Monitor campaign performance and identify winning campaigns for scaling.

• Conduct discovery calls to understand prospects existing SDR, BDR, sales development, and outbound processes.

• Conduct customized 27x.ai product demonstrations based on prospect requirements.

• Demonstrate AI SDR, AI prospecting, lead enrichment, automated outreach, AI personalization, follow-ups, AI agents, CRM integration, multichannel engagement, and sales workflow automation.

• Communicate the productivity and ROI benefits of 27x.ai to prospects.

• Qualify prospects based on company size, sales team structure, current SDR/BDR setup, lead-generation volume, outbound tools, CRM, pain points, AI adoption, budget, decision-maker, and buying timeline.

• Move qualified prospects through the Lead SQL Demo Opportunity journey.

• Own demo-generation targets and contribute directly to pipeline generation.

• Track prospects contacted, positive responses, qualified leads, meetings booked, demos completed, SQLs, opportunities, pipeline value, and revenue.

• Develop and continuously improve ICP playbooks, persona playbooks, industry campaigns, AI SDR campaign templates, email sequences, LinkedIn sequences, discovery scripts, demo scripts, and objection-handling scripts .

• Develop competitor battle cards and standardized demo-to-opportunity workflows.

• Analyse campaign performance, including reply rates, positive reply rates, meeting-booking rates, SQL conversion, opportunity conversion, and pipeline generated.

• Work closely with CMO, Sales, Performance Marketing, SEO, Content, Product, Engineering, and Customer Success teams.

• Use prospect feedback and market insights to improve product positioning, messaging, pricing, and product requirements.

• As the function grows, train and mentor junior SDR/Presales team members.

• ******Establish activity targets, review campaign performance, and maintain CRM and pipeline hygiene.

  Requirements******

• 37+ years of experience in B2B SaaS, AI, Sales Technology, Presales, SDR, or BDR roles.

• Proven experience in B2B lead generation and outbound sales .

• Experience selling to US, UK, EU, or other international markets .

• Strong product demonstration and presentation skills.

• Experience conducting discovery calls and qualifying B2B prospects.

• Strong understanding of AI, SaaS products, sales automation, and outbound sales processes .

• Experience with CRM platforms and sales automation tools.

• Experience using AI SDR, AI prospecting, or sales automation platforms is preferred.

• Strong communication, presentation, and interpersonal skills.

• Ability to engage with senior business decision-makers.

• Strong analytical and data-driven approach to pipeline generation.

• Ability to manage multiple campaigns and continuously optimise performance.

• ******Strong ownership, commercial mindset, and target orientation.
  Preferred Qualifications

  • Experience in B2B SaaS / AI / SalesTech / MarTech .
  • Hands-on experience with AI-powered sales or prospecting platforms.
  • Experience building outbound sales playbooks and automated sequences.
  • Experience selling technology products to international markets.
  • Experience with CRM integrations and multichannel sales workflows.
  • Previous experience in a Presales + SDR / Business Development hybrid role.
  • Experience mentoring or managing junior SDR/Presales team members.
    Key Performance Areas******

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