Sr. Manager, Content & Demand Generation - Hybrid

Sr. Manager, Content & Demand Generation

Location: Cambridge, MA | Hybrid

Compensation: $125K-$150K Base + Equity

Employment Type: Full-Time

About the Opportunity

We are partnering with a fast-growing, venture-backed AI company using computer vision to transform quality control and automation within manufacturing.

The company is looking for its first dedicated Content & Demand Generation hire to build and own content across the buyer journey while creating programs that turn that content into qualified meetings and pipeline.

This is a highly hands-on individual contributor opportunity for someone who enjoys writing, building, experimenting, and working directly with Sales, Engineering, customers, and executive leadership.

You won't be stepping into a large marketing organization with an established playbook. You'll have significant ownership over what gets built, how content reaches the market, and how marketing contributes to revenue.

What You'll Do

• Own the content strategy across the full buyer journey, from initial awareness through evaluation and close
• Personally create high-impact content including technical guides, customer case studies, ROI stories, comparison guides, sales collateral, thought leadership, and product messaging
• Build and execute demand generation campaigns designed to generate qualified meetings and pipeline
• Develop email nurture campaigns, newsletters, landing pages, forms, and campaign offers
• Plan and execute webinars featuring customers, executives, engineers, and other industry experts
• Partner closely with Sales to understand buyer questions, objections, and content gaps throughout the sales process
• Interview customers and technical subject matter experts to turn complex information into compelling, easy-to-understand content
• Repurpose long-form content into email campaigns, social posts, short-form content, videos, and sales enablement assets
• Manage and grow the company's LinkedIn presence while supporting executive thought leadership
• Partner with external paid media and SEO resources on campaigns, content distribution, and search strategy
• Own content and messaging for industry trade shows, including booth messaging, handouts, demo narratives, and vertical-specific materials
• Track content and campaign performance, including meetings generated, lead engagement, pipeline contribution, and content utilization
• Continuously test, measure, and improve programs based on performance

What We're Looking For

• 7+ years of B2B marketing experience across content marketing, demand generation, growth marketing, or related disciplines
• Strong hands-on writing experience with technical or complex B2B products
• Proven ability to create content that supports lead generation, meetings, pipeline, and revenue growth
• Experience developing customer stories, case studies, thought leadership, technical content, webinars, email campaigns, and sales enablement materials
• Hands-on experience with demand generation, email nurture, landing pages, campaign execution, and marketing automation
• Strong understanding of how content supports different stages of a B2B buying journey
• Experience partnering closely with Sales and technical teams such as Product and Engineering
• Comfortable interviewing customers and subject matter experts and translating technical concepts into compelling marketing content
• Experience using CRM and marketing automation platforms such as HubSpot, Salesforce, Pardot, Marketo, or similar
• Analytical mindset with experience measuring campaign performance and marketing's impact on pipeline
• Comfortable operating as a hands-on individual contributor in an early-stage, fast-moving environment
• Ability to work onsite in Cambridge, MA and travel periodically to customer sites and industry events

Highly Preferred

• Experience marketing to manufacturing or industrial customers
• Background in industrial automation, robotics, machine vision, computer vision, manufacturing technology, industrial software, or related technical markets
• Experience working in a startup or smaller high-growth technology company
• Experience marketing products with complex or technical sales cycles
• Experience supporting trade shows and industry events
• Familiarity with SEO/AEO and working with external agencies or content partners

Why Join

• Join a venture-backed AI company tackling real-world manufacturing problems
• Become the company's first dedicated Content & Demand Generation marketer
• Build the function rather than inherit someone else's playbook
• Work directly with executive leadership, Sales, Engineering, and customers
• Own content and demand programs from strategy through execution
• See a direct connection between your work, qualified meetings, pipeline, and company growth
• Significant visibility, autonomy, and opportunity to make an impact
• Competitive base salary of $125K-$150K plus equity

Email Your Resume In Word To [email protected]

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.

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Taylor McAlister - Sr. Executive Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa. This is a new role.

This job was first posted by CyberCoders on 09/29/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth CyberCoders is proud to be an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications, and a virtual recruiter as part of the application process. A human recruiter reviews all results. Click here for details on our virtual recruiter .  Everforth CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. Everforth CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. Individuals needing special assistance or an accommodation while seeking employment can contact a member of our Human Resources team at [email protected] to make arrangements.

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