Sr. Manager, Insights & Analytics

Description

Mediassociates is seeking a Senior Manager, Insights & Analytics to lead day-to-day reporting execution and analytics delivery across an assigned portfolio of client accounts. This role works cross-functionally with Account, Planning, and Technology teams, as well as with client marketing and analytics teams and third-party partners, to maximize the value of available data and surface actionable insights.

This role manages client learning objectives by building and refining insights reporting, surfacing trends and optimization opportunities, and recommending new measurement capabilities. The Senior Manager is the point person keeping analytics workstreams running smoothly day to day, managing timelines, reviewing team output, and supporting client, vendor, and internal communications, while mentoring and guiding junior analytics staff.

Key Responsibilities

Reporting & Analytics Execution

• Lead reporting workstreams across assigned accounts, developing and maintaining dashboards and recurring client reports
• Identify trends, anomalies, and optimization opportunities within existing reporting and measurement frameworks
• Translate data into clear findings and recommendations for internal teams and clients, with minimal oversight
• Manage reporting timelines and coordinate with offshore analytics partners (e.g., Exafluence) to keep deliverables on schedule

Team Leadership & Mentorship

• Manage day-to-day assignments and workload for Managers, Senior Analysts, and Analysts within the workstream
• Review junior team output for accuracy and quality before it reaches internal or client audiences
• Mentor junior team members on analytical technique, client communication, and reporting best practices

Client & Cross-Functional Collaboration

• Support client calls and internal meetings, presenting reporting results and fielding day-to-day questions
• Partner with Account and Investment/Activation teams to align reporting output with campaign and business context
• Escalate strategic shifts, scope changes, or emerging client needs

Process & Quality

• Execute against the established measurement strategy and reporting cadence
• Recommend improvements to reporting workflows, templates, and QA processes within the existing framework
• Ensure consistent, repeatable execution across accounts and workstreams within the assigned portfolio

Skills, Knowledge and Expertise

Required Experience

• 5–7 years of experience in marketing/media analytics, reporting, or insights, including prior experience managing or mentoring junior staff
• Hands-on experience building and maintaining dashboards and recurring reporting, with knowledge of modern data stack tools such as BigQuery (or a comparable cloud data warehouse), Funnel.io (or a comparable data connector/ETL platform), and Tableau (or a comparable BI/visualization tool)
• Strong analytical skills with the ability to identify trends and translate data into actionable recommendations
• Experience managing timelines across multiple accounts or workstreams, including coordination with offshore or cross-functional partners
• Excellent written and verbal communication skills; comfortable presenting reporting results to clients and internal stakeholders
• Bachelor's degree in a related field (Marketing, Statistics, Business, or similar) preferred

Preferred Experience

• Familiarity with media/marketing measurement concepts (e.g., MMM, attribution, incrementality) sufficient to support advanced analytics engagements in partnership with senior analytics team members.
• Experience in an agency or client-services environment managing multiple accounts concurrently

Work Arrangement and Benefits

Mediassociates currently employs individuals who reside in the following states: Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Tennessee, and Texas. Candidates must reside in one of these states at the time of hire and remain in an approved work location throughout their employment.

Employees designated as local to our Sandy Hook (Newtown), Connecticut office work a hybrid schedule and are expected to work in the office two days per week. Our office provides opportunities for in-person collaboration, connection, and team building—and even offers a beautiful waterfall and stream just outside our front door.

Employees designated as remote must be available to work during our core business hours of 8:30 a.m.–5:30 p.m. Eastern Time. Remote employees may be asked to travel to our Connecticut office or other locations for company events, team meetings, client meetings, training, or other business needs. Our remote team members are currently invited to our Connecticut office at least twice each year for our Summer and Holiday events.

Work arrangements are determined by Mediassociates based on the employee's work location, position, and business needs.

Benefits

Mediassociates offers eligible employees a comprehensive benefits package that includes medical, dental, and vision insurance; a 401(k) plan with company match; paid time off and paid holidays; and company paid life and disability insurance.

Equal Employment Opportunity

Mediassociates is an Equal Opportunity Employer. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex, pregnancy, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, citizenship status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

About Mediassociates

Mediassociates was founded in 1996 by Scott Brunjes, a radio expert frustrated by the lack of options for defining advertising’s impact. Since then, media tools and technology have changed, but our obsession for media innovation linked to robust measurement remains. Today, we’re one of the country’s most successful independent media agencies and proud to be recognized as an Adweek Fastest Growing Agency.