Sr Manager- PR

Responsibilities

Strategic Planning and Implementation

• Plan, develop, and implement PR strategies.
• Research, write, and distribute press releases to targeted media.
• Collate and analyze media coverage.

Social Understanding and Political Acumen

• Ensure successful implementation of PR campaigns.
• Coordinate with third-party vendors and agencies.
• Manage content and maximize its use as a communication tool.
• Implement and circulate newsletters across print, electronic, and social media.

Project Delivery

• Understand projects' needs and deliver PR activities effectively.
• Research, develop, and implement PR campaigns for festivals.

Industry and Competitor Analysis

• Map the movement of competitors and industry counterparts.
• Develop strategic plans to increase awareness of the organization's operations.

Networking and Event Management

• Meet and network with media personnel.
• Report writing, event endorsement, organization of press conferences.
• Plan and execute product launches and media roundtables.

Campaign Development and Execution

• Develop and execute PR campaigns.
• Understand all media channels (digital, mobile, print) and leverage them effectively.
• Provide key insights and strategic recommendations for below-the-line (BTL) marketing.

Brand Campaigns

• Create brand-inspired campaigns geared towards delivering impact in the BTL space.
• Plan cross-platform integrated campaigns that deliver real results in the BTL space.