Sr. Manager – Sales

Sr. Manager – Sales

Company: Confidential (Construction Machinery & Tools) Location: Guwahati (with travel across all 7 North East states)

About the Company

A player in the Construction Machinery & Tools industry building out its sales and dealer presence across North East India.

About the Role

We're looking for a Sr. Manager – Sales to lead the company's expansion into the North East, building a new dealer network from the ground up across all 7 NE states. This is a hands-on, on-ground leadership role — you'll manage a small sales team, drive new market entry, and report directly to the CEO.

What You Will Do

1. Develop and execute sales strategies to achieve revenue and growth targets across the 7 NE states
2. Build and appoint a new dealer network in untapped NE territories
3. Manage and strengthen relationships with existing customers
4. Set and monitor territory-wise sales targets for the field sales team
5. Analyze market trends, competitor activity, and customer requirements to shape business development plans
6. Conduct regular market visits across assigned NE territories
7. Lead, guide, and motivate a team of 4 sales team members
8. Coordinate with the CEO and internal departments for smooth sales operations
9. Prepare sales forecasts, MIS reports, and performance updates for management
10. Ensure strong market presence and long-term customer relationships

What We're Looking For

1. 8–10 years of experience in Project Sales, Direct Sales, or Business Development, ideally in Construction Machinery/Industrial Equipment (other industries considered if aligned)
2. Candidate must currently be based in the North East region — this is a local-hire-only role
3. Proficiency in Assamese or other regional NE languages is mandatory
4. Graduate in Civil/Mechanical Engineering or MBA in Sales & Marketing preferred (not mandatory)
5. Proven track record of building dealer networks, hitting sales targets, and leading a sales team
6. Strong leadership, negotiation, and relationship management skills
7. Willingness to travel extensively across all 7 NE states