Sr Marketing Associate

Job Summary

The Senior Marketing Associate will support the planning and execution of marketing initiatives across digital, social media, eCommerce, retail, KOL/affiliate marketing, and brand activations. The role will work closely with internal teams and external partners to strengthen brand visibility, consumer engagement, and business results.

Key Responsibilities

1. Market & Consumer Insights

• Monitor market trends, consumer behavior, and competitor activities.
• Conduct store visits and provide insights on pricing, promotions, and merchandising.
• Prepare regular market, trend, and competitor reports.

2. Content & Campaigns

• Develop content plans, creative briefs, captions, and campaign messaging.
• Coordinate with designers, agencies, and partners on campaign and eCommerce assets.
• Support product launches, promotions, events, and brand activations.

3. Visual Merchandising

• Develop and implement VM plans across assigned stores.
• Coordinate deployment and pull-out of marketing materials.
• Monitor store execution and maintain photo documentation.

4. KOL, Affiliate & Live Selling

• Identify and manage KOL/creator partnerships from briefing to post-campaign reporting.
• Coordinate affiliate marketing initiatives with Digital Marketing and eCommerce teams.
• Support live-selling activities through calendars, product highlights, and creative materials.
• Track performance and provide recommendations for improvement.

5. Digital Marketing & Reporting

• Collaborate with Digital Marketing on integrated campaigns across social media, eCommerce, and other channels.
• Monitor campaign performance and provide data-driven recommendations.
• Prepare campaign recaps, performance reports, and regular management updates.

6. Compliance & Operations

• Ensure marketing materials comply with DTI requirements, company policies, and brand guidelines.
• Manage timelines, approvals, documentation, and agreed SLAs.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• at least 2 years of experience in marketing, brand, digital, trade, or related roles.
• Experience in retail, FMCG, lifestyle, beauty, or related industries is an advantage.
• Strong communication, project management, analytical, and creative skills.
• Experience in social media, eCommerce, KOL/influencer marketing, and campaign management.
• Proactive, organized, detail-oriented, and able to manage multiple priorities.