Sr. Marketing Campaign - RoV

Campaign Strategy & Planning

• Own assigned campaigns end-to-end, from planning and execution to reporting.
• Translate campaign briefs and objectives from the Marketing Lead into actionable campaign strategies.
• Develop the campaign’s strategic direction, including big ideas, concepts, audience insight, message hook, and creative angle.

Creative, Media & Execution

• Own creative direction, including campaign tone, key visuals, copy direction, and content quality.
• Plan campaign channels across owned, paid, and earned media.
• Prepare content briefs, review creative outputs, and ensure all materials are ready before publishing.
• Monitor campaign performance during execution and adjust tactics to meet KPIs.

Cross-Functional & Budget Management

• Coordinate with Designers, KOL, Community, Events, and other relevant teams to deliver campaign requirements.
• Manage campaign budget, including planning, tracking, and ensuring spending stays within allocation.

People Management

• Manage 1–2 campaign supporters by delegating tasks, providing guidance, and supporting their development.

Deliverables

• Deliver campaign plans, content plans, and post-mortem reports.
• Share campaign learnings and insights to support future campaign playbooks and team improvement.

Requirements

• Experience in marketing campaign planning, brand marketing or content marketing.
• Experience managing campaign execution from brief to launch, including coordinating with creative, media, or cross-functional teams.
• Understanding of social media platforms, content formats, and audience engagement.
• Experience working with performance metrics such as reach, engagement, views, clicks, conversion, or campaign KPIs.
• Campaign Strategy: Able to turn campaign objectives into clear strategy, target audience, key message, marketing tactics, and execution plan.
• Project Management: Able to manage timelines, deliverables, stakeholders, and campaign launch readiness.
• Creative Direction: Able to develop campaign concepts, or have strong creative judgement in making creative direction.

Good-To-Have

• Experience working with KOLs, influencers, creators, or community teams.
• Experience managing paid media or working with media agencies.
• Experience leading small teams, interns, or campaign supporters.
• Data-Based Learning: Able to turn post-campaign results into practical learnings for future campaign improvement.
• Strong passion in gaming industry
• Active RoV players playing RoV at least 3 days on a weekly basis
• If not an active RoV player, used to be very active RoV players, having records of playing >30 games for 2 consecutive months and used to be Commander rank before.

AI Adoption

• Actively follow AI news and have track records for building tools from AI to solve real problems at work place.
• Understanding concepts of Open Claw and agent connectors.