Sr. Marketing Data Analyst

Operates as a strategic analytics partner to US-based marketing leadership, not just an execution resource. Owns the analytics roadmap for a major program area, builds scalable measurement frameworks, and is trusted to bring forward recommendations — not just answer questions. This role should reduce, not create, dependency on any single analyst by building systems and mentoring the team below them.

Key Responsibilities

• Design and own scalable measurement frameworks (attribution, marketing efficiency, funnel/conversion analysis) across multiple channels or business segments
• Lead advanced analysis: multi-touch attribution, marketing mix considerations, cohort/lifecycle analysis, scenario/pro forma modeling
• Partner directly with senior marketing stakeholders (Director/VP level) to shape what gets measured and why — informing strategy, not just reporting on it after the fact
• Build and maintain the team's core dashboards and self-service reporting infrastructure so insight isn't bottlenecked through individuals
• Own data governance and definitional consistency across GA4, Salesforce CRM/Marketing Cloud, and Adobe Workfront reporting
• Mentor Jr. and Mid-level analysts; review their work for rigor, not just accuracy
• Proactively identify what reporting/processes should be simplified, automated, or retired — bias toward systems over manual heroics
• Present findings and recommendations directly to US marketing leadership with a clear point of view

Required Qualifications

• 5+ years in marketing analytics, with at least 2 years in a senior or lead capacity
• Advanced SQL; comfortable working with large, imperfect datasets
• Deep proficiency in GA4 and Salesforce (CRM and Marketing Cloud)
• Proven experience building measurement frameworks from scratch, not just maintaining existing ones
• Strong business communication skills — able to translate analytics into a business recommendation for a non-technical executive audience
• Experience working with or managing junior team members

Preferred Qualifications

• Financial services, banking, or other regulated-industry experience
• Experience with marketing mix modeling or multi-touch attribution in long B2B sales cycles
• Experience partnering with enterprise marketing teams (80+ people, multi-entity/multi-brand structure)
• Familiarity with Adobe Workfront, Adobe Analytics/AEM stack, or equivalent enterprise marketing tech

Success Metrics

• Business impact of recommendations adopted by leadership (not just reports delivered)
• Reduction in ad hoc/manual reporting requests via self-service infrastructure
• Quality of mentorship — measurable improvement in Jr./Mid analyst output over time
• Stakeholder trust/adoption: are Sr. leaders coming to this person proactively for input?