Sr. Marketing Executive

Job Description – Marketing Executive (Events & Exhibitions)

Position Title: Marketing Executive
Department: Marketing & Business Development
Location: [Insert Location]
Reporting To: Marketing Manager / Executive Director

Role Overview

The Marketing Executive will play a key role in business development, client interaction, event coordination, and tender submissions in the Events & Exhibitions sector. The role demands strong communication, organizational, and documentation skills with a clear understanding of event execution processes and government tender protocols.

Key Responsibilities

• Client Interaction & Relationship Management
• Engage with existing and prospective clients to understand requirements.
• Build long-term relationships and ensure client satisfaction.
• Present company credentials, design concepts, and proposals.
• Event Monitoring & Coordination
• Assist in planning, coordinating, and monitoring event execution.
• Ensure smooth coordination between clients, design teams, vendors, and site execution teams.
• Support onsite inspections and provide regular updates to management.
• Marketing & Business Development
• Prepare and maintain an Events Calendar for upcoming exhibitions, trade shows, and promotional opportunities.
• Identify and pursue new business leads and event participation opportunities.
• Design & BOQ Understanding
• Interpret event designs, layouts, and technical drawings.
• Understand Bill of Quantities (BOQ) to support accurate costing.
• Liaise with the design team to ensure client requirements are reflected in proposals.
• Proposal & Tender Preparation
• Prepare detailed quotes, proposals, and cost estimates for clients.
• Compile and submit tender documents including technical and financial bids.
• Coordinate with internal departments to gather required documents for government agency tender submissions. Should be familiar with the GeM portal for submission of tenders
• Documentation & Compliance
• Maintain an updated repository of company documents (licenses, certifications, work orders, past performance records) required for tenders.
• Ensure compliance with submission deadlines and requirements.
• Market Research & Analysis
• Track industry trends, competitor activities, and upcoming opportunities.
• Provide insights for marketing strategies and pricing decisions.

Key Skills & Competencies

• Strong communication and presentation skills.
• Proficiency in MS Office (Word, Excel, PowerPoint) and familiarity with tender portals.
• Ability to understand designs, layouts, and BOQ.
• Good coordination, multitasking, and follow-up skills.
• Knowledge of government procurement and tendering processes (preferred).
• Negotiation and client relationship-building abilities.

Qualifications & Experience

• Bachelor’s degree in Marketing / Business Administration / Event Management or related field.
• 2–4 years of experience in Events, Exhibitions, or Marketing roles (freshers with strong aptitude may also be considered).
• Exposure to government tendering processes will be an added advantage

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Language:

• English (Preferred)

Work Location: In person