Sr Media Manager

Expertise in offline mediums & digital platforms, along with a thorough understanding of our brands/markets/audience/ proposition/targets
Single minded focus on the media effectiveness, efficiency & measurement to build and apply industry leading practices across platforms
Bring alive integrated brand media solutions - digital and non-digital (tactical deployment + strategic initiatives)
Articulate and be creative in driving media solutions - with an eye for award winning/industry first campaigns
Conceptualizing, Planning, Executing, Measuring & Reporting of our media campaigns, in close co-ordination with the agency partners, as per the necessary timelines and brand mandatories
Plan, build and execute along with Team and agency branding campaigns across DV360 and DCM
Plan, build and execute DCO & ADH
Report on results, identify areas of opportunity, budget and forecast, and deliver upon performance targets
Support a rigorous testing and optimization culture, implementing a framework to continuously test and optimize campaigns for incremental impact
Support new areas of investments, including emerging channels, with analysis on ROI, scalability, and cost-benefit - examples include programmatic audio, connected TV, dynamic creative optimization, etc.
Provide business partners with best-in-class creative guidelines and campaign targeting strategies to optimize and deliver innovative campaigns
Own and report out on client campaign goals and KPIs; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement to maximize the total digital marketing return
Regularly present campaign plans and results to business partners
Partner with product team to build tools that increase campaign scale and team efficiency, including working with engineers to build automation, reporting and campaign management tools
Supervise, mentor, and participate in career development of the programmatic team
Be responsible for ensuring right briefs are cascaded to the agency partners in line with brand goals and maintain continuous engagement with them to extract the best out of them
Help the team to set benchmarks for agency performance and monitor the same closely, in line with business objectives
Ability to decode/audit media levers to drive brand growth for your set of brands.

Assisting & collaborating with your reporting manager and the larger teams in all of the above