Sr. Officer - SGS PLS

The Sales Generation Specialist (SGS) for the professional lighting division is responsible for driving and converting sales prospects into loyal customers within the professional lighting category products. This role involves managing and enhancing the sales pipeline, engaging with dealers, builders, architects, and end customers. The SGS will provide technical training to dealer sales staff, conduct site visits, and ensure high-quality customer engagement and satisfaction. The position demands a proactive attitude, excellent communication skills, and the ability to build strong relationships within the industry, ultimately contributing to the growth and success of the professional lighting division.
The primary aim is to generate revenue by establishing and maintaining strong relationships with Pvt Govt. Institutions and enhance brand presence in such customers segments and ensure prompt collections.

Key Responsibilities

• Convert the prospect pipeline generated by MDS into successful sales
• Perform productive business meetings with identified accounts generate lead for PLS
• Prepare and share promotional activity calendar (Annual, Quarterly followed) with Manager
• Organise and perform in-house product demos and customer specific seminars for better understanding of products
• Identify, convert and appoint new business channel partners thus increasing the existing channel universe
• Identify and convert new prospects to tap into untouched potential market segment
• Regular visit to customers and clientele to gather feedback and generate new revenue streams
• Achieve sales targets and order booking targets as per budgets assigned
• Ensure timely collection of the payments
• Visit dealers as per MCP, encouraging them to sell lighting products independently. Provide technical education to dealer sales staff and identify lighting experts at counters for advanced training
• Conduct training sessions at dealer sales counters, including role plays and practical demonstrations
• Resolve dealer issues and escalate them timely if needed
• Demonstrate the sales process to dealer staff and spend 2-3 hours daily at the dealer counter
• Convert retail builders of the branch into sales, add new builders, and share a universe of builders and architects monthly
• Support MDS in conducting events to promote the architect segment
• Regularly visit sites and educate customers on lighting concepts and zones
• Promote new products at dealer counters and convert retail builders/architects into sales

Key Attributes

• Excellent communication, interpersonal, and relationship-building skills
• Strong understanding of wellness products and their benefits
• Proficiency in MS Office Suite and CRM software (preferred) and Sales software
• Proven ability to deliver engaging presentations and product training sessions

Competencies

Customer Focus

Negotiation Skills

Presentation Skills

Competitor Analysis and Market Development

Qualifications and Experience

• Education: Graduation/Post Graduation preferred
• Experience: Proven track record of 3-5 years experience in sales or related field
• Skills:
  • Excellent verbal and written communication skills with pleasing personality, including ability to effectively communicate with internal and external customers
  • Time management and organizational skills
  • Ability to travel within the assigned territory

Disclaimer: This job description has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.