Sr. Paid Marketing Analyst

Job highlights

• Minimum 4 years of experience in performance marketing across digital channels,with at least 2 years of hands-on experience managing and optimizing LinkedIn Ads . Strong domain expertise in paid media,including strategy,execution,and analytics .

• Bachelor s degree in any field

• Minimum 4 years of experience in performance marketing across digital channels, with at least 2 years of hands-on experience managing and optimizing LinkedIn Ads

• Strong domain expertise in paid media, including strategy, execution, and analytics

• Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making

• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking

• Excellent written and verbal communication skills in English

• Bachelor s degree in any field; a Master s degree is a plus

Experience:

• Hands-on experience with:
  1. LinkedIn Ads, Google Ads, Bing/Microsoft Ads
  2. Google Tag Manager (GTM), GA4, Looker Studio
• Strong understanding of performance marketing principles, bidding strategies, and attribution models
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
• Effective communication and reporting skills
• Good experience in managing medium to large-sized budgets
• Should have a data driven approach to work

Scope of work

Research and Analysis:

• Stay ahead of platform updates and trends; integrate innovations into strategy
• Drive keyword strategy and restructure accounts to unlock scalable growth
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
• Analyze and interpret conversion and attribution data to derive actionable strategic insights
• Ability to create strategies and budget forecasts

Strategy & Execution:

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
• Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Communication:

• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities
• Partner with internal teams to address performance challenges
• Timely Deliver projects on time, meeting weekly and monthly deadlines

Reporting:

• Create performance reports using Google Slides/other dashboards, and review them with clients
• Present key strategies and insights to Client Success Managers and clients
• Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports