Sr. Performance Marketing Associate

Multi-Platform Campaign Management

• Strategize, launch, monitor, and optimize paid media campaigns across Meta Ads Manager, Google Ads, and TikTok Ads
• Set up and scale on-platform sponsored solutions (Search and Discovery ads) within Lazada and Shopee to maximize marketplace sales

Lifecycle Automation & Email Retention

• Build, map out, and continuously optimize automated EDM flows (e.g., abandoned carts, welcome sequences, and customer win-backs)
• Monitor technical email health, ensuring high deliverability, open rates, CTRs, and direct revenue from the email channel

Funnel Building & Paid Awareness Execution

• Manage the media buying, bidding strategies, and placement testing for Top-of-Funnel (TOF) awareness and post-engagement campaigns
• Structurally configure campaigns to build highly qualified custom audience segments (e.g., video viewers, page engagers) to properly feed middle- and bottom-of-funnel retargeting

Data Analytics & Budget Optimization

• Maintain a central daily performance database, tracking daily spend, impressions, CTR, conversion rates, and ROAS
• Dynamically shift daily and weekly budgets across platforms to double down on high-performing assets, prevent audience fatigue, and minimize cost per acquisition

Cross-Functional Creative Feedback Loop

• Analyze performance creative data and translate it into actionable briefs for the Social Media and Production teams
• Provide clear, numbers-driven feedback on which creative hooks, formats, and angles are yielding the lowest costs and highest conversion rates

Qualifications

• Any 4-year course related to Marketing, Business, Economics, Statistics, or related field.
• At least 2-3 years’ experience in the related field.