Sr Performance Marketing Manager (immediate joiners)

Company Description:

Newton School is an Edtech company focused on helping learners secure their dream roles through industry-leading Data Science and AI courses. The organization tailors career pathways based on each individuals skills, eligibility, and preferences, providing structured support throughout the job search. Learners gain practical, job-ready skills designed to match global employer expectations. Newton School also fosters a collaborative community that supports continuous growth and career advancement. Joining Newton School means contributing to a mission-driven environment that empowers people to transform their careers.

Role Description:

This is an on-site full time role for a senior performance marketing manager based in Bengaluru. The candidate will support the planning, execution, and optimization of performance marketing campaigns across digital channels to drive lead generation and course enrollments. Day-to-day responsibilities include monitoring campaign performance, analyzing data, preparing reports, and recommending improvements to targeting, creatives, and budgets. The role also involves collaborating with product, content, and sales teams to align messaging and ensure consistent brand communication. The intern will assist in testing new marketing strategies, tracking key metrics, and contributing to overall growth initiatives along Google ads and meta ads.

Experience: 6–10 Years

Key Requirements:

• Strong D2C marketing experience.
• Experience building and scaling performance marketing functions from the ground up.
• Must have managed monthly marketing budgets in the range of 70 lakh to 1 crore.
• Highly data-driven with strong analytical and optimization capabilities.
• Proven track record of driving growth and ROI through performance channels.

Qualifications:

• Strong analytical and data interpretation skills with the ability to draw insights from campaign metrics and performance reports.
• Foundational knowledge of digital marketing concepts, including paid advertising, conversion funnels, and basic SEO/SEM principles.
• Comfort with marketing and analytics tools (e.g., Google Analytics, ad platforms dashboards, meta ads and google ads) and proficiency in Excel or similar tools for data analysis.
• Effective written and verbal communication skills, with the ability to present findings clearly to cross-functional stakeholders.
• Detail-oriented, organized, and able to manage multiple tasks and deadlines in a fast-paced environment.
• Interest in edtech, Data Science, AI, and performance-driven marketing, with a willingness to learn and experiment with new tactics.
• Currently pursuing or recently completed a degree in Marketing, Business, Engineering, Statistics, or a related field; relevant coursework or projects in digital marketing are a plus.
• Demonstrated initiative, problem-solving mindset, and ability to work collaboratively in an on-site team setting in Bengaluru.