Sr. Performance Media Specialist / Manager

About the role

The Sr. Performance Media Specialist / Manager is expected to step into any account or reporting environment — build and optimize campaigns, interrogate performance, develop and troubleshoot Looker Studio dashboards, identify what is working or failing, and determine the actions required to improve results. The Candidate is accountable for the quality and performance of the work itself, including that delivered through the Account Manager and Performance Specialists. The Candidate will also become an internal power user of Adeqo, BMG's proprietary performance intelligence and campaign governance platform, and leverage BMG's AI Agents.

Key responsibilities

• Own the day-to-day quality of paid media across Google, Meta, Programmatic and relevant Mainland China platforms.
• Review each account across campaign structure, bidding, budgets, pacing, audiences, search terms, placements, creative, conversion performance and overall efficiency.
• Distinguish normal performance volatility from accounts requiring intervention, and determine and direct the appropriate optimization action.
• Ensure optimization decisions are data-based and documented so that another team member can identify what changed, why it changed and the subsequent result.
• Maintain campaign hygiene across naming conventions, structure, budgets, targeting, exclusions, creative rotation and platform configuration.
• Own the quality and accuracy of all performance reporting produced by the team.
• Build, maintain and troubleshoot Looker Studio dashboards directly.
• Reconcile performance across platform data, GA4 and other marketing data sources, and investigate discrepancies before reports are issued.
• Convert reporting into analysis: explain why a metric moved, what changed and what the team should do in response.
• Maintain the measurement standard across all accounts managed by the team.

About you

• Minimum 5 years' experience in performance marketing, with at least 2 years' hands-on responsibility for paid media accounts
• Strong practical experience with Google Ads and Meta Ads Manager
• Strong Looker Studio experience, including building, maintaining and troubleshooting dashboards
• Working knowledge of GA4, Google Tag Manager, UTMs, conversion tracking and attribution
• Experience managing or leading performance marketing practitioners
• Fluent written and spoken English and Chinese (Cantonese and Mandarin)
• Able to audit a live paid search or paid social account independently and identify what is working, what is wrong and what should change
• Investigates discrepancies across platforms rather than accepting dashboard figures at face value
• Converts performance data into a concise, management-level explanation of cause, action and expected outcome
• Takes responsibility for account outcomes irrespective of where a delay or error originated

About us

Beyond Media Global Limited is a performance media agency based in North Point, Hong Kong.