Sr. PPC Executive

Company Description

OLBUZ, through its media brand AdToRise, is a Google Premier Partner agency in India specializing in eCommerce marketing and mobile app development. The company provides customized Google Shopping and Google Ads solutions for businesses of various sizes and industries. In addition to performance marketing, OLBUZ offers digital marketing services, eCommerce business consulting, and iPhone and Android application development. The team also works with open-source technologies such as WordPress and Magento, supporting clients with scalable, technology-driven growth. OLBUZ fosters a results-oriented environment where digital innovation and data-driven strategies are central to client success.

Role Description

The Sr. PPC Executive is a full-time, on-site role based in Ahmedabad. This position is responsible for planning, creating, and optimizing paid search and shopping campaigns, primarily on Google Ads and other relevant platforms. Day-to-day tasks include keyword and competitor research, ad copy creation, bid and budget management, performance monitoring, and reporting on key campaign metrics. The role also involves coordinating with design, development, and account management teams to align PPC strategies with overall digital marketing and eCommerce objectives. The Sr. PPC Executive is expected to proactively identify opportunities for improving ROI, troubleshoot performance issues, and stay current with platform updates and industry best practices.

Qualifications

• Strong hands-on expertise in Google Ads, including Search, Shopping, Display, and remarketing campaigns, with a focus on performance optimization.
• Experience in eCommerce marketing, conversion rate optimization, and analytics tools such as Google Analytics and Google Tag Manager.
• Proficiency in keyword research, competitive analysis, and data interpretation to drive decision-making and campaign improvements.
• Ability to create clear, persuasive ad copy and collaborate on landing page content to improve click-through and conversion rates.
• Solid understanding of digital marketing fundamentals, including SEO basics, social ads, and how PPC fits into integrated campaigns.
• Comfort working with technology platforms such as WordPress, Magento, or other CMS/eCommerce tools is an advantage.
• Strong analytical, organizational, and time management skills, with the ability to manage multiple campaigns and meet deadlines.
• Excellent written and verbal communication skills and the ability to collaborate effectively in an on-site team environment.
• Relevant certification(s) in Google Ads or digital marketing and a bachelor’s degree in marketing, business, or a related field are preferred.