Location: Ahmedabad

Workplace: Onsite

Shift Time: 3-12

Netclues Technologies PVT. Limited

Senior PPC Specialist

Position Overview

We are seeking a highly experienced Senior PPC Specialist / Team Leader to lead and scale paid advertising campaigns across multiple platforms for both B2B and B2C clients. The ideal candidate will have strong expertise in developing performance-driven PPC strategies, managing multiple client accounts, mentoring team members, and driving measurable business growth through data-driven decision-making.

This role requires end-to-end ownership of PPC campaigns, from strategy and execution to optimization, reporting, and team leadership. The candidate should possess deep expertise in Google Ads, Microsoft Ads, Meta Ads, analytics, conversion tracking, and performance optimization while ensuring the achievement of business goals such as lead generation, revenue growth, and ROI improvement.

Key Responsibilities

1. PPC Strategy & Planning

• Develop and execute comprehensive PPC strategies aligned with client and business objectives.
• Plan and manage campaigns across Google Ads, Microsoft Ads, Meta Ads, and other relevant advertising platforms.
• Conduct market research, competitor analysis, audience segmentation, and keyword research.
• Define campaign goals, targeting strategies, budget allocation plans, and performance KPIs.
• Create growth-focused roadmaps for both lead generation and eCommerce campaigns.

2. Google Ads & Paid Media Management

• Manage and optimize Search, Display, Shopping, Performance Max, Video, YouTube, and Remarketing campaigns.
• Conduct advanced keyword research, match-type planning, search term analysis, and negative keyword management.
• Develop compelling ad copies and execute continuous A/B testing initiatives.
• Optimize campaign structures, bidding strategies, audience targeting, and budget distribution.
• Improve Quality Scores, Ad Rank, and overall account efficiency.
• Manage multiple high-value PPC accounts simultaneously while maintaining performance objectives.

3. Performance & Conversion Optimization

• Monitor and improve key metrics including:
  • CTR (Click-Through Rate)
  • CPC (Cost Per Click)
  • CPA (Cost Per Acquisition)
  • CPL (Cost Per Lead)
  • ROAS (Return on Ad Spend)
  • Conversion Rate
  • Impression Share
• Identify and resolve campaign bottlenecks across keywords, ads, audiences, and landing pages.
• Continuously test and optimize campaigns to maximize ROI and conversion efficiency.
• Reallocate budgets strategically based on real-time performance insights.
• Drive scalable growth initiatives across multiple accounts.

4. Tracking, Analytics & Attribution

• Implement and manage tracking solutions using:
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Google Ads Conversion Tracking
  • Meta Pixel & Conversion API (CAPI)
  • UTM Tracking & Attribution Models
• Set up, validate, and troubleshoot conversion tracking implementations.
• Analyze customer journeys and attribution data to improve campaign effectiveness.
• Identify and resolve tracking discrepancies and data-quality issues.
• Collaborate with technical teams to ensure accurate reporting and measurement.

5. Landing Page Optimization & CRO

• Evaluate landing pages from a paid advertising and conversion perspective.
• Provide recommendations on:
  • Messaging
  • Call-to-Actions (CTAs)
  • User Experience (UX)
  • Conversion Funnels
  • Website Speed
  • Form Optimization
• Collaborate with design, development, and content teams to improve conversion rates through structured CRO initiatives.
• Support A/B testing and experimentation programs for landing pages and conversion assets.

6. Reporting & Business Insights

• Prepare weekly, monthly, and quarterly PPC performance reports and dashboards.
• Present actionable insights rather than only performance metrics.
• Analyze trends, audience behaviors, and growth opportunities.
• Present campaign performance, challenges, recommendations, and strategic plans to clients and stakeholders.
• Develop executive-level reporting focused on business impact and ROI.

7. Budget Management & Forecasting

• Manage and optimize monthly advertising budgets across multiple accounts.
• Forecast campaign spend, lead volume, revenue, and ROAS expectations.
• Ensure budget efficiency while meeting business objectives.
• Identify opportunities to scale winning campaigns and improve profitability.
• Monitor pacing and budget utilization to prevent overspending or underperformance.

8. Team Leadership & Mentorship

• Lead a team of PPC Executives and Specialists.
• Provide guidance, coaching, and performance feedback to junior team members.
• Review campaign setups, optimization activities, and reporting outputs.
• Conduct regular account audits and performance reviews.
• Establish PPC processes, SOPs, quality standards, and optimization frameworks.
• Ensure adherence to best practices across all managed accounts.
• Foster a culture of continuous learning, innovation, and accountability.

9. Innovation & Industry Trends

• Stay updated with changes across Google Ads, Microsoft Ads, Meta Ads, AI-driven advertising, and emerging PPC technologies.
• Evaluate and implement automation, AI tools, scripts, and advanced bidding strategies.
• Recommend innovative solutions to improve campaign efficiency and results.

Required Qualifications

Experience

• 4-6+ years of hands-on PPC / Performance Marketing experience.
• Experience managing multiple client accounts across diverse industries.
• Proven success managing both B2B and B2C campaigns.
• Experience handling lead generation and eCommerce advertising campaigns.
• Demonstrated experience leading, mentoring, or managing PPC teams.
• Experience managing significant advertising budgets and performance targets.

Technical Skills

• Expert-level knowledge of Google Ads.
• Strong experience with Microsoft Ads and Meta Ads.
• Advanced understanding of:
  • GA4
  • GTM
  • Conversion Tracking
  • Meta Pixel & CAPI
  • Attribution Models
  • Landing Page Optimization
  • CRO Best Practices
• Strong proficiency with Excel, Google Sheets, and reporting dashboards.
• Knowledge of Looker Studio/Data Studio preferred.

Certifications (Preferred)

• Google Ads Certifications.
• Google Analytics Certification.
• Meta Blueprint Certification.

Soft Skills

• Strong analytical and problem-solving abilities.
• Excellent communication and presentation skills.
• Leadership and stakeholder management experience.
• Strong organizational and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Highly data-driven with a results-oriented mindset.

Key Performance Expectations (KPIs)

Success in this role will be measured by improvements in:

• Qualified Leads
• Conversion Volume
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Revenue Growth
• Conversion Rate
• Campaign Profitability
• Client Retention & Satisfaction
• Team Performance & Efficiency
• Overall Marketing ROI

Competency

Required Level (Out of 5)

PPC Strategy & Planning

5/5

Google Ads Management

5/5

Microsoft Ads Management

4/5

Meta Ads Management

5/5

Keyword Research & Audience Targeting

5/5

Campaign Optimization & Performance Management

5/5

Conversion Tracking (GA4, GTM, CAPI)

5/5

Analytics & Data Interpretation

4/5

Budget Management & Forecasting

5/5

Landing Page Optimization (CRO)

4/5

Reporting & Dashboarding

4/5

B2B Lead Generation Campaigns

5/5

B2C Performance Marketing

5/5

eCommerce Advertising

4/5

Team Leadership & Mentoring

4/5

Client & Stakeholder Management

5/5

Process/SOP Development

4/5

Problem Solving & Decision Making

5/5

Multi-Account Management

4/5

AI & Automation in PPC

3/5