Sr Product Manager

Overview

Seeking a Product Manager to help build and scale a Customer 360 and Marketing Activation platform. This person will start on the data/platform side of the organization but must bring a strong understanding of marketing, customer journeys, segmentation, and personalization.

The team is building the infrastructure, workflows, and internal tools that transform customer data into actionable insights and personalized marketing experiences.

Key Responsibilities

• Own the product roadmap, backlog, and execution strategy for a customer data and marketing activation platform.
• Define and evolve the company's Customer 360 vision , including what customer attributes, behaviors, and signals should be tracked.
• Partner with Data Science and Architecture teams to translate recommendations into scalable product capabilities.
• Build systems that leverage customer interactions from various sources, including:
• Website activity
• Sales interactions
• Email engagement
• Customer behavior data
• Develop frameworks for customer segmentation, profiling, and personalization.
• Define customer journey stages and determine what actions or behaviors indicate movement from one stage to the next.
• Enable "next best action" capabilities by using customer data to drive personalized experiences and marketing outreach.
• Help create and improve internal tools that consume data from Snowflake and generate enriched customer profiles.
• Work closely with Marketing, Data, Analytics, and Engineering teams to deliver customer-centric experiences.

What They're Building

• Customer 360 platform
• Marketing activation engine
• Customer segmentation and personalization capabilities
• Journey orchestration and next-best-action recommendations
• Internal tools that turn raw customer data into actionable profiles and insights
• Personalized customer journeys versus broad, one-size-fits-all marketing campaigns

Requirements:

• 5+ year experience Product Management experience in:
• Customer Data Platforms (CDP)
• Marketing Technology (MarTech)
• Customer Analytics
• Personalization Platforms
• Marketing Automation
• Strong understanding of:
• Customer lifecycle marketing
• Behavioral segmentation
• Customer journey mapping
• Marketing activation strategies
• Able to bridge technical and business teams and translate data science concepts into deliverable product outcomes.
• Experience working alongside Data Engineering, Data Science, and Platform Engineering teams.

Technology Environment

• Snowflake
• Iterable
• Customer Insights / Journey Orchestration platforms
• Marketing Activation and Personalization tools
• Customer Data & Analytics platforms