Sr. Sales Executive

S Labs Hygiene Care Private Limited is India's emerging leader in affordable premium pet grooming and hygiene care products. We are a brand-focused distributor dedicated to bringing high-quality, affordable pet wellness solutions to every corner of India through General Trade, Modern Trade, and Alternative Trade channels. Our mission is simple yet powerful: to make premium pet hygiene care accessible to every pet parent, regardless of location.

Role Overview

The Sales Officer will own primary and secondary sales performance for the Hyderabad territory, working directly with the Founder to build out distributor and retail infrastructure from the ground up. This is a field-intensive, target-driven role covering General Trade and Modern Trade outlets, with direct responsibility for distributor relationships and route-to-market execution.

Key Responsibilities

• Drive primary and secondary sales targets for the Hyderabad territory across General Trade (GT) and Modern Trade (MT) channels.
• Design and execute beat plans for route-to-market coverage, ensuring consistent retail outlet visits and order booking.
• Onboard, manage, and grow distributor relationships, including ROI tracking, stock planning, and claim settlements.
• Identify and open new retail outlets and expand market coverage across Hyderabad to grow the brand's footprint.
• Recruit, train, and manage a team of Sales Executives / ISRs (Interactive Sales Representatives) supporting outlet coverage.
• Monitor and report on distributor stock levels, sell-out data, scheme implementation, and competitor activity.
• Coordinate with the Founder on pricing, trade schemes, and launch plans for new SKUs in the territory.
• Ensure timely collections and adherence to credit terms with distributors and retail partners.
• Travel extensively across the Hyderabad territory to maintain a strong on-ground market presence.

Must-Have Requirements

• Minimum 5 years of FMCG sales experience with hands-on GT/MT trade exposure.
• Proven experience in distributor management, including onboarding, ROI, and claim settlement.
• Strong track record of beat plan design and route-to-market execution.
• Demonstrated ability to achieve secondary sales targets consistently.
• Experience opening new outlets and expanding market coverage in a territory.
• Experience managing a field sales team (Sales Executives/ISRs).
• Owns a two-wheeler and is willing to travel extensively within the Hyderabad territory.

Work Location: In person