Sr. SEO Executive

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This is a full-time, on-site role based in New Delhi for an SEO / AEO / GEO & Google Ads specialist.

The specialist will manage and optimize search engine performance, app and local search visibility, and paid campaigns on Google Ads to increase qualified traffic and conversions. Day-to-day tasks include conducting keyword research, performing SEO audits, optimizing on-page elements, managing link-building initiatives, and tracking performance through web analytics tools.

The role also involves coordinating with content and design teams to ensure SEO-friendly content, refining landing pages for better ad performance, and staying current with search engine and advertising platform updates.

The specialist will regularly report on campaign performance, provide data-driven recommendations, and support overall digital marketing strategies.

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Essential Requirements:

• Candidates should possess strong skills in keyword research and on-page SEO to identify opportunities and optimize website and landing page content.
• Candidates should possess skills in SEO audits and web analytics to evaluate site performance, diagnose issues, and track key metrics and user behavior.
• Candidates should possess link-building skills to develop ethical, high-quality backlink strategies that improve authority and rankings.
• Candidates should possess experience with Google Ads, including campaign setup, optimization, bidding strategies, and A/B testing of ad creatives and landing pages.
• Candidates should possess familiarity with AEO (App/Answer Engine Optimization) and GEO/local SEO practices to enhance visibility in maps, local searches, and emerging search interfaces.
• Candidates should possess proficiency with tools such as Google Analytics, Google Search Console, Google Ads, and popular SEO platforms (e.g., SEMrush, Ahrefs, or similar).
• Candidates should possess strong analytical, problem-solving, and reporting skills, with the ability to translate data into clear recommendations.
• Candidates should possess effective communication and collaboration skills and the ability to work on-site with cross-functional teams.
• A bachelor s degree in digital marketing, business, communications, or a related field and prior experience in travel or consumer-facing industries are beneficial.
• Minimum Experience: 1 Year.

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