Sr. SEO Specialist

Job Title: Sr. SEO Specialist (SEO, AI Search & GEO)

Job Summary

We are looking for a highly experienced Sr. SEO Specialist with 5+ years of proven experience in driving organic growth through Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and AI Search Optimization. The ideal candidate should have a deep understanding of traditional SEO, emerging AI-powered search platforms (ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot), and semantic search principles.

This is a senior role requiring someone who can develop and execute SEO strategies, manage high-performing SEO accounts, collaborate with clients and internal stakeholders, and deliver measurable business outcomes. The candidate should possess excellent communication, analytical, and project management skills, with a proven track record of improving organic visibility, traffic, and conversions across diverse industries.

Key Responsibilities
SEO Strategy & Organic Growth

• Develop and execute comprehensive SEO strategies to improve organic traffic, search rankings, and lead generation.
• Define SEO roadmaps aligned with business objectives and client goals.
• Conduct keyword research, competitor analysis, search intent mapping, and topical authority planning.
• Build scalable content strategies using semantic SEO and entity-based optimization.
• Monitor industry trends, search algorithm updates, and AI search developments.

AI Search & Generative Engine Optimization (GEO)

• Develop optimization strategies for AI-powered search platforms including ChatGPT, Google Gemini, Claude, Perplexity, Microsoft Copilot, and Google AI Overviews.
• Implement Generative Engine Optimization (GEO) best practices to improve discoverability in AI-generated responses.
• Optimize content using semantic search principles, structured data, E-E-A-T, and entity optimization.
• Collaborate with content teams to create authoritative, AI-friendly, and citation-worthy content.
• Continuously evaluate emerging AI search trends and recommend innovative optimization techniques.

Technical SEO

• Conduct comprehensive technical SEO audits and implement recommendations.
• Optimize website architecture, crawlability, indexation, internal linking, structured data, XML sitemaps, canonicalization, and Core Web Vitals.
• Work closely with developers to ensure SEO best practices are incorporated into website development.
• Monitor website performance using Google Search Console, GA4, and technical SEO tools.

Client & Stakeholder Management

• Act as the primary point of contact for key clients regarding SEO strategy and performance.
• Conduct client meetings, strategy presentations, and quarterly business reviews.
• Translate technical SEO concepts into business-friendly recommendations for stakeholders.
• Build strong client relationships through proactive communication and strategic consulting.
• Collaborate with cross-functional teams, including developers, designers, content writers, and account managers.

Reporting & Analytics

• Monitor and analyze SEO performance using Google Analytics 4, Google Search Console, Looker Studio, and other analytics platforms.
• Prepare detailed monthly and quarterly reports highlighting traffic, rankings, conversions, ROI, and business impact.
• Present insights and recommendations to senior management and clients.
• Identify opportunities through data analysis and competitor benchmarking.

Required Skills
SEO & Digital Marketing

• Technical SEO
• On-page SEO
• Off-page SEO
• Local SEO
• International SEO
• Semantic SEO
• Entity-Based SEO
• Content Strategy
• Topical Authority
• Internal Linking
• Keyword Research & Search Intent Analysis
• Schema Markup
• Core Web Vitals
• E-E-A-T Optimization

AI Search & GEO

• Generative Engine Optimization (GEO)
• AI Search Optimization
• LLM Optimization
• Prompt Engineering (for SEO workflows)
• Knowledge of AI-powered search behavior
• Content optimization for AI-generated search experiences

Analytics & Tools

• Google Analytics 4 (GA4)
• Google Search Console
• Looker Studio
• Ahrefs
• SEMrush
• Screaming Frog
• Google Tag Manager
• PageSpeed Insights
• Microsoft Clarity
• Hotjar
• Excel / Google Sheets (Advanced Reporting)

AI Platforms

Candidates should have hands-on experience using:

• ChatGPT
• Google Gemini
• Claude
• Perplexity AI
• Microsoft Copilot

Soft Skills

• Excellent verbal and written communication skills.
• Strong presentation and stakeholder management abilities.
• Ability to simplify technical concepts for non-technical audiences.
• Strong leadership and people management skills.
• Excellent analytical and problem-solving capabilities.
• Strategic thinking with a results-driven mindset.
• Ability to manage multiple clients and projects simultaneously.

Qualifications

• Bachelor's degree in Marketing, Information Technology, Computer Science, Business, or a related field.
• 5+ years of hands-on experience in SEO and Organic Search.
• Proven experience managing enterprise or multi-industry SEO projects.
• Experience leading and mentoring SEO teams.

Preferred Certifications

• Google Analytics Certification
• Google Ads Certification (Preferred)
• HubSpot SEO Certification
• Semrush / Ahrefs Certifications (Preferred)

Key Performance Indicators (KPIs)

• Organic traffic growth
• Keyword ranking improvements
• Lead generation and conversion growth
• AI Search visibility (ChatGPT, Gemini, Claude, Perplexity, etc.)
• Technical SEO health score
• Core Web Vitals improvements
• Client satisfaction and retention
• Team performance and project delivery
• Revenue contribution from organic channels

What We're Looking For

The ideal candidate should have a proven track record of delivering measurable SEO success, leading high-performing teams, and managing enterprise-level clients. They should be equally comfortable discussing technical SEO with developers, presenting performance insights to C-level stakeholders, and adapting strategies for the evolving landscape of AI-powered search and Generative Engine Optimization (GEO).

If you're passionate about driving organic growth, leveraging AI to shape the future of search, and leading teams that deliver exceptional results, we'd love to hear from you.

Pay: ₹55,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• Conversion optimization: 5 years (Required)
• SEO: 5 years (Required)
• SEO tools: 5 years (Required)
• Search engines: 5 years (Required)
• Google Search Console: 5 years (Required)
• Google Analytics: 5 years (Required)

Language:

• English (Required)

Location:

• Navi Mumbai, Maharashtra (Required)

Work Location: In person