Sr. Visual Merchandising Associate

The Sr. Visual Merchandising (VM) Associate supports the Marketing Manager in planning and executing visual merchandising strategies across all six revenue channels of the business unit: Eye Society, Sunglass Gallery, SunFactory, Casino B2B, Corporate B2B, and OTC. This role ensures that all visual displays, merchandising tools, and in-store executions are aligned with each channel’s brand identity, campaign direction, and business goals. He/she is responsible for the timely and consistent implementation of seasonal campaigns, promotional rollouts, and product presentations, ensuring that every customer-facing touchpoint reflects the intended brand experience and enhances commercial performance across diverse retail and non-retail formats.

CORE QUALIFICATIONS:

• Graduate of a 4-year course, preferably in fine arts, communications, marketing, or other relevant fields.
• With at least 3 years of work experience in a related industry, such as retail, optical, fashion, or other sectors of comparable size, complexity, and significance.
• With a proven track record of leading teams and/or projects, achieving measurable brand and marketing results.
• Well-versed in creative communication, graphic design, visual merchandising, and store designs.
• Strong creativity, problem solving and analytical skills. Detail-oriented with a good eye for overall output.
• Above-average communication skills – both written and oral – across all levels of the organization.
• Proficient in using design programs such as InDesign, Illustrator, Photoshop, and Acrobat.

JOB RESPONSIBILITIES:

• Visual Merchandising Implementation: Plan, implement, and maintain compelling in store displays and merchandising executions across all SDG revenue channels, ensuring alignment with brand identity, campaign direction, and commercial objectives.
• Store Compliance & Standardization: Ensure all stores and sales points follow approved VM guidelines, seasonal directives, and promotional setups — including store windows, focal points, and product zoning.
• Cross-Channel Adaptation: Customize visual merchandising strategies per format (luxury, lifestyle, value, B2B, or OTC), ensuring consistency while adapting to space, product mix, and audience.
• VM Audit & Reporting: Conduct regular store visits and photo audits to monitor implementation quality, visual consistency, and product presentation; escalate issues and provide improvement recommendations.
• Fixture & Display Management: Track inventory and condition of visual tools, fixtures, and merchandising props; raise requirements for replenishment or enhancements.
• Visual Calendar Management: Maintain a visual merchandising calendar tied to campaign launches, promotions, and seasonality, ensuring on-time rollouts across all relevant formats.
• Market Research and Insights: Conduct research on market trends and visual merchandising best practices to provide insights and recommendations for improving visual strategies.
• In-Store Customer Experience Enhancement: Collaborate with the retail team to enhance the in-store customer experience through effective visual merchandising.
• Performance Monitoring and Analysis: Monitor the effectiveness of visual merchandising and creative content, gathering feedback and analyzing performance metrics to make data-driven recommendations for improvement.
• Administrative and Project Support: Provide administrative support related to creative and visual merchandising projects, including managing project timelines, organizing materials, and coordinating with vendors.
• Flexibility and Adaptability: Flexibility to take on additional tasks or special projects as needed to support business objectives.