Sr Website Developer

WordPress & Shopify Developer (SEO + AI-Enabled Development)About the Role

We are seeking an experienced WordPress & Shopify Developer to build, optimize, and maintain highperformance, scalable ecommerce websites

The ideal candidate combines strong development expertise with a deep understanding of technical SEO and hands-on experience using AI tools to accelerate development, optimization, and automation

You will collaborate closely with design, marketing, and growth teams to deliver fast, secure, and conversionfocused digital experiences

Key Responsibilities1

Website Development & Customization

Develop, customize, and maintain WordPress and Shopify websites with a focus on performance and scalability

Build and extend custom WordPress themes/plugins and Shopify themes/apps

Convert Figma / PSD / design systems into pixel-perfect, responsive web pages

Implement and customize WooCommerce, Shopify checkout flows, payment gateways, shipping, and tax logic

SEO & Performance Optimization

Implement on-page and technical SEO best practices across both platforms

Optimize:

Meta tags, schema markup, headings, URLs, images

Core Web Vitals (LCP, CLS, INP)

Page speed, caching, lazy loading, CDN usage

Conduct SEO and performance audits, identify bottlenecks, and implement improvements

Maintenance, Security & Scalability

Ensure website security through updates, patches, backups, and vulnerability fixes

Troubleshoot issues across themes, plugins, apps, and integrations

Optimize hosting environments (shared, VPS, cloud) for WordPress and Shopify

Collaboration & Analytics

Work closely with designers, SEO teams, and marketing stakeholders

Configure and monitor Google Analytics, Search Console, and other SEO tools

Provide technical recommendations to improve traffic, conversions, and user experience

Technical RequirementsCore Web & Backend Skills

Strong proficiency in HTML5, CSS3, JavaScript (ES6+)

Advanced knowledge of:

PHP & WordPress Core (hooks, filters, REST API)

MySQL and database optimization

Shopify Liquid, theme architecture, and Shopify APIs

Experience building custom themes and plugins (not just page builders)

WordPress Expertise

Theme hierarchy, custom post types, Gutenberg blocks

WooCommerce customization (checkout, cart, pricing logic)

Performance plugins, caching strategies, security hardening

Shopify Expertise

Shopify theme customization using Liquid

Shopify Apps, Webhooks, Storefront & Admin APIs

Checkout extensibility, payment and shipping integrations

DevOps & Engineering Practices

Git-based version control (GitHub / GitLab / Bitbucket)

Experience with staging production workflows

Familiarity with CI/CD and deployment pipelines

Understanding of WCAG accessibility and cross-browser compatibility

AI-Related Requirements (Essential)AI-Assisted Development

Practical experience using AI coding tools (ChatGPT, GitHub Copilot, Cursor, Claude) for:

Code generation and refactoring

Debugging and performance optimization

Theme/plugin scaffolding

AI for SEO & Content Optimization

Use of AI tools for:

Keyword clustering and SEO content optimization

Meta title/description generation with human review

Schema and structured data suggestions

Ability to integrate AI-generated content responsibly without SEO risks

AI-Driven Automation & Integrations

Experience integrating AI APIs into WordPress/Shopify:

AI chatbots and support widgets

Personalized product recommendations

AI-based search, filtering, or content tagging

Familiarity with automation workflows using AI + webhooks + third-party tools

AI Governance & Best Practices

Understanding of AI limitations, data privacy, and responsible usage

Ability to balance AI automation with manual quality control

Required Experience

36+ years of hands-on WordPress and Shopify development

Strong portfolio of live production websites

Excellent debugging and problem-solving skills

Ability to manage multiple projects and meet deadlines

Strong communication and documentation abilities

Nice-to-Have

Experience with headless WordPress or Shopify Hydrogen

Knowledge of React / Next

js

Exposure to CRO, A/B testing, and growth optimization

Experience with AI-powered e-commerce features

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