Staff Product Manager

Who you are

• Deep understanding of advertising marketplaces, including inventory supply, advertiser demand, auction dynamics, monetization, advertiser performance, and marketplace health
• Demonstrated ability to identify, evaluate, and develop new product or business-growth opportunities in ambiguous and rapidly evolving areas
• Strong system-level thinking across consumer experiences, content ecosystems, advertiser objectives, marketplace mechanics, and company goals
• Ability to translate changes in consumer products, user behavior, content, or technology into clear implications and opportunities for an advertising marketplace
• Experience developing zero-to-one products and leading initiatives from initial opportunity discovery through launch and measurable impact
• Strong product and business judgment, with the ability to prioritize among opportunities that involve complex user, advertiser, partner, technical, and revenue trade-offs
• Revenue-focused leadership with a track record of identifying and delivering meaningful product, marketplace, or business growth
• Strong analytical mindset, with experience using experimentation, opportunity sizing, scenario analysis, and structured decision frameworks to guide product strategy
• Proven ability to influence and align executives, Product, Engineering, Data Science, Design, Sales, Partnerships, and other cross-functional leaders without relying on formal authority
• Excellent written and verbal communication skills, including the ability to translate complex marketplace dynamics into clear product strategies and investment recommendations
• Ability to balance long-term portfolio strategy with detailed execution across multiple concurrent initiatives
• BS/BA degree or equivalent relevant experience
• 8+ years of experience in consumer, digital advertising products, or marketplace products
• BA/BS degree in in computer science, electrical engineering, mathematics, physics, economics, or related field
• Experience with ad and/or marketing technology at a top-tier digital ad platform
• Experience identifying how changes in consumer products or content ecosystems affect advertising supply, demand, advertiser performance, and revenue
• Experience working with creators, publishers, media companies, developers, commerce partners, or other external ecosystems
• Advanced quantitative degree (e.g. statistics, engineering, finance, math)

What the job involves

• The Ads Platform organization drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap
• Our Product and Engineering teams work together to build solutions that deliver impactful results for advertisers. We ensure Snap’s ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community
• We’re looking for a Staff Product Manager to join the Ad Marketplace team and identify, build, and scale the next generation of growth opportunities for Snap’s Ads Marketplace
• Own the long-term product strategy and roadmap for Ads Marketplace growth across Snapchat’s existing and emerging surfaces
• Identify and prioritize new opportunities to grow the marketplace through incremental inventory supply, new advertiser use cases, expanded demand, differentiated monetization models, and new marketplace structures
• Develop a clear portfolio of growth opportunities by evaluating market potential, user and advertiser value, revenue impact, technical feasibility, strategic fit, and cross-functional dependencies
• Lead selected zero-to-one and early-stage growth initiatives end to end, from problem discovery and business-case development through product definition, experimentation, launch, and initial scaling
• Assess how changes in consumer behavior, content consumption, product experiences, creator and publisher ecosystems, and partner strategies may create new opportunities or risks for the Ads Marketplace
• Evaluate the direct and downstream effects of potential product changes on monetizable supply, advertiser demand, auction participation, inventory quality, advertiser performance, pricing, yield, and revenue
• Define the Marketplace products, structures, and capabilities needed to unlock new growth opportunities, including supply & demand mechanisms, advertiser access, campaign eligibility, measurement, and monetization models
• Develop strategies for introducing new inventory and marketplace opportunities, including opportunity sizing, demand readiness, rollout sequencing, success criteria, experimentation, and long-term scaling
• Partner with consumer-surface and Contents PMs to understand their product strategies and identify opportunities where advertising can create sustainable incremental value
• Partner with Ad Format PMs and Design teams, which own format-specific product and UX development, to ensure new experiences address the identified advertiser and Marketplace opportunity
• Work closely with Auction, Ranking, Bidding, Pacing, Inventory, Delivery, Measurement, Engineering, and Data Science teams to translate strategic opportunities into scalable Marketplace products
• Partner with Sales, Product Marketing, Partnerships, and advertiser-facing teams to understand unmet customer needs, validate new opportunities, and build advertiser demand for emerging products and inventory
• Establish clear operating mechanisms across partner teams, including joint roadmaps, decision rights, experiment reviews, launch criteria, performance monitoring, and escalation paths
• Communicate growth strategy, opportunity assessments, product trade-offs, experiment results, risks, and investment recommendations clearly to executives and cross-functional stakeholders
• Stay current on consumer, content, advertising, marketplace, and technology trends to identify emerging opportunities and ensure Snap’s product portfolio continues to meet evolving customer needs

Benefits

• Up to 28 weeks of parental leave and return-to-work program
• Adoption, surrogacy, infertility, and fertility preservation benefits
• Backup child care coverage, center-based care support, & caregiver assistance
• Dependent Daycare Flexible Spending Account
• Short-term disability, long-term disability, basic life insurance, and AD&D insurance
• Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
• Lactation rooms (based on office location) and breastmilk shipping coverage
• For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
• Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
• Dental coverage, including orthodontia benefits
• Vision coverage, including frame and contact allowance and LASIK benefits
• Free membership to One Medical for primary and urgent healthcare services
• Business Travel Insurance
• Gym perks and discounts
• Team fitness classes and races
• Sports leagues
• Cooking and nutritional workshops
• Well-being reimbursement
• Unlimited access to virtual physical therapy with Anthem
• 15 sessions per year of mental health for you + dependents through Lyra
• Generous time off and leave programs. In the US, this includes the following:
• Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
• 12 paid holidays per year
• 15 sick and safe days per year
• Meditation and yoga classes
• Speaker series, classes, and subscriptions to educational programs
• Social gatherings, team outings, and volunteering programs
• Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
• Flexible Spending Accounts for healthcare, daycare and commuter
• Health Savings Account with employer contributions
• Rocket Lawyer memberships
• Financial education programs
• Snap exclusive discounts and perks
• Compensation packages that let you share in Snap’s long-term success!