Startup Mentor

About Protelicious

Protelicious is an emerging functional-food company turning protein into a premium daily experience. Its products are designed for consumers seeking higher-protein, lower-added-sugar alternatives without sacrificing taste or enjoyment.

The company is building an offline-to-online growth model in which branded soft-serve machines create live product discovery and direct consumers toward online purchases, bundles, and subscriptions.

About the Role

Protelicious is seeking experienced founders, operators, investors, and business leaders to serve as Startup Mentors.

Mentors will work directly with the founding team to provide practical advice on the challenges of scaling an early-stage consumer and wellness company.

Responsibilities

• Mentor the founders on strategy, leadership, fundraising, and execution
• Provide feedback on product-market fit, pricing, customer acquisition, and distribution
• Help evaluate partnerships and commercial opportunities
• Share lessons from building, financing, or scaling companies
• Make relevant introductions when appropriate
• Participate in periodic virtual mentoring sessions

Ideal Candidate

• Founder, executive, investor, or experienced startup operator
• Experience with early-stage growth, fundraising, consumer products, healthcare, food and beverage, or e-commerce
• Ability to provide direct, practical, and constructive feedback

Strong interest in supporting founders and emerging businesses